Lifecycle Marketing Manager APAC - Global Tech SaaS Company

Salt; Sydney; Hybrid; AUD 160,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Sydney CBD office

Job summary

Salt is partnering with a global tech SaaS leader to recruit a Lifecycle Marketing Manager for APAC. The role drives customer engagement across acquisition, activation, engagement and retention, spanning Sydney, Singapore and India, with a focus on scalable lifecycle programs and measurable business outcomes.

The successful candidate will own end‑to‑end programs, influence stakeholders, and leverage automation, experimentation and AI to optimise performance.

Qualifications

• 8-10 years' experience in Lifecycle Marketing, CRM, Email Marketing or Customer Marketing.
• Proven experience building lifecycle programs across acquisition, engagement and retention in a B2C environment.
• Strong understanding of customer journey orchestration, segmentation and marketing automation.
• Experience working with enterprise marketing platforms and lifecycle technologies.
• Data-driven with the ability to translate insights into actionable marketing strategies.
• Excellent stakeholder management skills, with experience working across global and matrixed organisations.
• Strong project management capability and experience managing multiple initiatives simultaneously.
• Comfortable balancing strategic thinking with hands-on execution.

Responsibilities

• Develop and execute lifecycle marketing strategies across acquisition, engagement and retention.
• Own the planning, orchestration and optimisation of lifecycle campaigns across email, in-product and other owned channels.
• Partner with regional and global stakeholders to localise initiatives and drive customer and commercial outcomes across APAC.
• Build programs that increase feature discovery, product adoption and long-term customer value.
• Identify lifecycle opportunities and develop scalable initiatives that improve customer engagement and retention.
• Design and optimise customer journeys through segmentation, targeting, personalisation and experimentation.
• Partner with global teams to scale best-practice lifecycle programs across the region.
• Analyse campaign performance, customer behaviour and engagement trends to drive continuous improvement.
• Champion lifecycle marketing best practices, AI adoption and automation opportunities that improve efficiency and effectiveness.

Skills

Lifecycle Marketing

CRM

Email Marketing

Marketing automation

Stakeholder management

Project management

Data-driven

Execution

Job description

Lifecycle Marketing Manager APAC - Global Tech SaaS Company

Lifecycle Marketing Manager - 12-Month Fixed-Term Contract

APAC | Global Technology Leader | $160,000 - $180,000 + Super

Salt has partnered with a globally recognised technology SaaS leader to recruit a Lifecycle Marketing Manager into a high-performing APAC marketing team.

This is a rare opportunity to shape customer engagement strategies across some of the world's most widely used creative products, driving acquisition, product adoption, engagement and retention across the customer lifecycle. Working within a regional team spanning Sydney, Singapore and India, you'll partner with global and APAC stakeholders to deliver scalable lifecycle programs that create meaningful customer experiences and measurable business outcomes.

This is a strategic yet hands-on role, ideal for someone who enjoys owning programs end-to-end, influencing stakeholders, and using automation, experimentation and AI to continuously improve performance.

What You'll Be Doing

Lifecycle Strategy & Campaign Management

• Develop and execute lifecycle marketing strategies across acquisition, engagement and retention.
• Own the planning, orchestration and optimisation of lifecycle campaigns across email, in-product and other owned channels.
• Partner with regional and global stakeholders to localise initiatives and drive customer and commercial outcomes across APAC.
• Build programs that increase feature discovery, product adoption and long-term customer value.
• Identify lifecycle opportunities and develop scalable initiatives that improve customer engagement and retention.
• Design and optimise customer journeys through segmentation, targeting, personalisation and experimentation.
• Partner with global teams to scale best-practice lifecycle programs across the region.
• Analyse campaign performance, customer behaviour and engagement trends to drive continuous improvement.
• Champion lifecycle marketing best practices, AI adoption and automation opportunities that improve efficiency and effectiveness.

About You

• 8-10 years' experience in Lifecycle Marketing, CRM, Email Marketing or Customer Marketing.
• Proven experience building lifecycle programs across acquisition, engagement and retention in a B2C environment.
• Strong understanding of customer journey orchestration, segmentation and marketing automation.
• Experience working with enterprise marketing platforms and lifecycle technologies.
• Data-driven with the ability to translate insights into actionable marketing strategies.
• Excellent stakeholder management skills, with experience working across global and matrixed organisations.
• Strong project management capability and experience managing multiple initiatives simultaneously.
• Comfortable balancing strategic thinking with hands‑on execution.

Why Apply?

• Join a globally recognised technology brand known for innovation and creativity.
• Influence customer engagement strategy across multiple APAC markets.
• Work with regional and global teams in a highly collaborative environment.
• Opportunity to leverage AI and automation to shape the future of lifecycle marketing.
• Hybrid working model with Sydney CBD offices (typically two days per week).
• Potential for a 12-month extension, or conversion to permanent, or other opportunities may present.
• Up to $180,000 + Super.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.