APAC Lifecycle Marketing Lead

Cox Purtell; Sydney; Hybrid; AUD 162,000 - 198,000; Full time

Job summary

Cox Purtell is seeking a Senior Lifecycle Marketing Manager to lead APAC lifecycle strategy, owning end-to-end campaigns from acquisition through retention across email and other channels.

You will collaborate with regional and global teams to localise programs, design automated journeys, and use data to optimise segmentation, personalisation and performance. This is a hybrid, 12-month FTC with potential extension in Australia.

Qualifications

• 8–10 years in lifecycle marketing, CRM or email marketing.
• Proven track record across acquisition, engagement and retention.
• Strong analytics mindset and data-driven decision making.

Responsibilities

• Develop and execute lifecycle strategies spanning acquisition, engagement and retention.
• Own end-to-end campaigns across email and other channels, including journeys.
• Design segmentation, targeting and personalization with global teams.
• Define and track lifecycle KPIs and translate insights into actions.

Skills

Lifecycle marketing

CRM

Email marketing

Segmentation

Journey orchestration

Marketing analytics

Stakeholder management

Education

Bachelor's or Master's degree in a related field

Job description

Cox Purtell is seeking a Senior Lifecycle Marketing Manager to lead APAC lifecycle strategy, owning end-to-end campaigns from acquisition through retention across email and other channels.

You will collaborate with regional and global teams to localise programs, design automated journeys, and use data to optimise segmentation, personalisation and performance. This is a hybrid, 12-month FTC with potential extension in Australia.