Senior Manager, AI-Driven Lifecycle Marketing & Growth

SafetyCulture Inc.; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Mitti by SafetyCulture is a global tech company empowering frontline workers. This role leads the lifecycle marketing team to grow revenue from self-serve customers, spanning sign-up to activation, expansion and retention.

You’ll drive a unified lifecycle program across channels with AI-enabled personalization and strong cross-functional collaboration. As a senior leader, you’ll coach the team, optimize activation and conversion, and report insights to executives, while scaling Mitti’s growth

Qualifications

• Experience designing and running lifecycle, retention or CRM marketing strategies with measurable revenue impact.
• Experience leading a marketing team through growth.
• Strong analytical ability to interpret funnel, cohort and retention data.
• Knowledge of marketing databases and data best practices.
• Hands-on with marketing automation and multi-channel campaigns.
• Ability to manage multiple projects with minimal supervision.

Responsibilities

• Own lifecycle marketing strategy for free and paid self-serve products with revenue accountability.
• Design and deliver customer lifecycle programs at all journey stages to boost activation and conversions.
• Reduce churn and contraction by turning metrics into growth initiatives.
• Lead, coach, and grow a lifecycle marketing team.
• Deliver personalised, timely messaging across channels via segmentation.
• Collaborate with Product, Engineering, Data Science, Design and other Marketing teams for a unified experience.
• Report performance to senior leadership with actionable insights.

Skills

Lifecycle marketing

CRM marketing

Team leadership

Data analysis

Marketing automation

Customer.io

Segment CDP

Hex analytics

Amplitude

Tools

Customer.io

Segment CDP

Hex

Amplitude

Job description

Mitti by SafetyCulture is a global tech company empowering frontline workers. This role leads the lifecycle marketing team to grow revenue from self-serve customers, spanning sign-up to activation, expansion and retention.

You’ll drive a unified lifecycle program across channels with AI-enabled personalization and strong cross-functional collaboration. As a senior leader, you’ll coach the team, optimize activation and conversion, and report insights to executives, while scaling Mitti’s growth