Senior Manager, Customer Lifecycle Marketing

SafetyCulture Inc.; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Mitti by SafetyCulture is a global tech company empowering frontline workers. This role leads the lifecycle marketing team to grow revenue from self-serve customers, spanning sign-up to activation, expansion and retention.

You’ll drive a unified lifecycle program across channels with AI-enabled personalization and strong cross-functional collaboration. As a senior leader, you’ll coach the team, optimize activation and conversion, and report insights to executives, while scaling Mitti’s growth

Qualifications

• Experience designing and running lifecycle, retention or CRM marketing strategies with measurable revenue impact.
• Experience leading a marketing team through growth.
• Strong analytical ability to interpret funnel, cohort and retention data.
• Knowledge of marketing databases and data best practices.
• Hands-on with marketing automation and multi-channel campaigns.
• Ability to manage multiple projects with minimal supervision.

Responsibilities

• Own lifecycle marketing strategy for free and paid self-serve products with revenue accountability.
• Design and deliver customer lifecycle programs at all journey stages to boost activation and conversions.
• Reduce churn and contraction by turning metrics into growth initiatives.
• Lead, coach, and grow a lifecycle marketing team.
• Deliver personalised, timely messaging across channels via segmentation.
• Collaborate with Product, Engineering, Data Science, Design and other Marketing teams for a unified experience.
• Report performance to senior leadership with actionable insights.

Skills

Lifecycle marketing

CRM marketing

Team leadership

Data analysis

Marketing automation

Customer.io

Segment CDP

Hex analytics

Amplitude

Tools

Customer.io

Segment CDP

Hex

Amplitude

Job description

Why join us?

Mitti by SafetyCulture is a global tech company, just not the kind you're picturing. Our almost 1,000-person team builds tools that make work better for the three billion frontline workers who keep the world moving. We've got big tech scale, without the sign-off layers or corporate theatre. This next chapter is about scaling smart, powered by AI, a clear vision and real ownership.

Big tech impact, without the big tech ick.

This role exists to grow revenue from Mitti's free and paid self-serve customers by owning the lifecycle from sign-up through activation, conversion, expansion and retention. You will lead a lifecycle marketing team and partner with the Head of Marketing Operations to build the growth engine that helps Mitti scale globally.

Key Responsibilities:

• Own the lifecycle marketing strategy and performance for the free and paid self-serve portfolio, with accountability for revenue growth, activation, expansion and retention.
• Design and deliver a customer lifecycle programme that engages free and paid customers at every stage of their journey, and lifts activation and free-to-paid conversion.
• Reduce churn and contraction risk by analysing performance metrics (including conversion rates and Gross Dollar Retention) and turning them into prioritised growth and retention initiatives.
• Lead, coach and grow a team of lifecycle marketers, building a culture of experimentation and continuous improvement.
• Deliver personalised, relevant and well-timed messaging across channels through customer segmentation.
• Partner with Product, Engineering, Data Science, Design and other Marketing teams so customers get one connected experience.
• Report on campaign and programme performance to senior leadership, with clear insights and recommendations rather than numbers alone.

Required Skills & Experience:

Technical Skills

• Proven track record of designing and running lifecycle, retention or Customer Relationship Management (CRM) marketing strategies that delivered measurable revenue impact in a high-growth, product-led or self-serve environment.
• Experience leading, coaching and developing a marketing team through a period of scale.
• Strong analytical ability: can interpret funnel, cohort and retention data and use it to decide what to build, test or stop.
• Working knowledge of marketing database architecture and data best practices.
• Hands-on capability with marketing automation and engagement platforms (for example Customer.io and Segment CDP) to deploy multi-channel campaigns, and with analytics tools (for example Hex and Amplitude).
• Able to manage several projects at once, balance competing priorities and keep work moving with little supervision.

Behavioural Skills

• Navigates ambiguity: breaks an open-ended growth problem into testable hypotheses without waiting for a perfect brief.
• Driven to achieve results and bold: runs experiments quickly, learns from the ones that fail, and moves on low-risk decisions without waiting for permission.
• Better as a team: shares what they learn, builds trust with Product and Data teams, and invests in the success of their own team.
• Think Customer: starts from customer behaviour and needs, and makes decisions on customer impact rather than campaign volume.
• Receptive to feedback: gives and takes direct feedback with kindness and uses it to improve.

AI Skills

• Uses AI day to day to draft and iterate lifecycle content, analyse campaign and cohort data, and surface segmentation and personalisation ideas.
• Can critically evaluate AI-generated output for accuracy, brand voice and customer fit, and sets clear expectations for how the team uses AI responsibly.

We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire Mitti team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .

You can find out more about life at Mitti via Youtube , Twitter , Instagram and LinkedIn.