Lifecycle Growth Leader: Activation, Retention & Revenue

Mitti; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Mitti is a global tech company by SafetyCulture, with a team approaching 1,000 people building tools for frontline workers. This role exists to grow revenue from Mitti's free and paid self-serve customers by owning the lifecycle from sign-up through activation, conversion, expansion and retention.

You will lead a lifecycle marketing team and partner with the Head of Marketing Operations to build the growth engine that helps Mitti scale globally.

Qualifications

• Proven track record of designing and running lifecycle, retention or Customer Relationship Management (CRM) marketing strategies that delivered measurable revenue impact in a high-growth, product-led or self-serve environment.
• Experience leading, coaching and developing a marketing team through a period of scale.
• Strong analytical ability: can interpret funnel, cohort and retention data and use it to decide what to build, test or stop.
• Working knowledge of marketing database architecture and data best practices.
• Hands-on capability with marketing automation and engagement platforms (for example Customer.io and Segment CDP) to deploy multi-channel campaigns, and with analytics tools (for example Hex and Amplitude).
• Able to manage several projects at once, balance competing priorities and keep work moving with little supervision.

Responsibilities

• Own the lifecycle marketing strategy and performance for the free and paid self-serve portfolio, with accountability for revenue growth, activation, expansion and retention.
• Design and deliver a customer lifecycle programme that engages free and paid customers at every stage of their journey, and lifts activation and free-to-paid conversion.
• Reduce churn and contraction risk by analysing performance metrics (including conversion rates and Gross Dollar Retention) and turning them into prioritised growth and retention initiatives.
• Lead, coach and grow a team of lifecycle marketers, building a culture of experimentation and continuous improvement.
• Deliver personalised, relevant and well-timed messaging across channels through customer segmentation.
• Partner with Product, Engineering, Data Science, Design and other Marketing teams so customers get one connected experience.
• Report on campaign and programme performance to senior leadership, with clear insights and recommendations rather than numbers alone.

Skills

Lifecycle marketing

CRM marketing

Team leadership

Data analysis

Marketing automation

Multichannel campaigns

Tools

Customer.io

Segment CDP

Hex

Amplitude

Job description

Mitti is a global tech company by SafetyCulture, with a team approaching 1,000 people building tools for frontline workers. This role exists to grow revenue from Mitti's free and paid self-serve customers by owning the lifecycle from sign-up through activation, conversion, expansion and retention.

You will lead a lifecycle marketing team and partner with the Head of Marketing Operations to build the growth engine that helps Mitti scale globally.