Global Social Media Lead & AI-Driven Storytelling

Mitti; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

Mitti by SafetyCulture is looking for a creative storyteller to own Mitti's social media strategy and brand channels for a global audience. You will turn product, customer, partner and founder stories into social-first content that grows our audience and drives measurable business results.

You'll manage the Australian Open and other partnerships, work with an experienced video team, and lead influencer collaborations while leveraging AI to ideate, draft, and analyze performance.

Qualifications

• Deep craft across LinkedIn, Instagram, YouTube and X with evidence of what performs where.

Responsibilities

• Own Mitti's global social media strategy and keep it current, aligned to brand and business objectives.
• Grow presence on LinkedIn, Instagram, YouTube and X with focus on audience and growth.
• Brainstorm social-first ideas and campaigns from customer insights, product releases, partners and founder content.
• Brief production teams so social cutdowns are planned up front; shoot your own content when possible.
• Collaborate with founder-led YouTube channel to cut and share long-form content across channels.
• Run creator and influencer programs including key partnerships like the Australian Open.
• Plan and optimise paid social with the Digital Media team across Meta and YouTube.
• Lead employee advocacy and help executives build LinkedIn presence and employer brand.
• Maintain a live dashboard tracking audience growth, impressions, video views and engagement.
• Lead community management for brand channels and handle sensitive comments.

Skills

LinkedIn

Instagram

YouTube

X

Audience growth

Storytelling

Video production

Paid social

Analytics

Influencers

AI in workflow

Tools

Social management tools

Analytics dashboards

Job description

Mitti by SafetyCulture is looking for a creative storyteller to own Mitti's social media strategy and brand channels for a global audience. You will turn product, customer, partner and founder stories into social-first content that grows our audience and drives measurable business results.

You'll manage the Australian Open and other partnerships, work with an experienced video team, and lead influencer collaborations while leveraging AI to ideate, draft, and analyze performance.