CRM Lifecycle Specialist – Remote & Growth‑Driven

Apartments.com.au; Melbourne; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Remote week each year - work from anyw

Hybrid culture - work-from-home with a

Executive support - founders backing

Real career growth - your future with

Work anniversary rewards - holiday升级

Job summary

Third Door Ventures is seeking a commercially focused CRM expert who excels at transforming briefs and data-driven insights into impactful communications. You’ll own B2C and B2B campaigns, drive end-to-end customer journeys, and leverage data to boost loyalty and deliver tangible business results.

In this role you’ll manage Iterable setups, write compelling copy, report on performance, run experiments, and collaborate with developers, builders and agencies.

Qualifications

• 2+ years in CRM, lifecycle or email marketing with hands-on workflow building.
• Experience growing engagement and reducing churn in a consumer database.
• Comfort working with data: build segments, spot issues, explain metrics.
• Strong writing and attention to detail for personalised campaigns.
• Knowledge of deliverability, unsubscribe handling and compliance basics.
• Experience with analytics dashboards and reporting.
• Ownership mindset and cross-functional collaboration.

Responsibilities

• Own B2C and B2B Iterable setups: lists, segmentation, templates, workflows and send management.
• Run campaign sends for advertised projects, including audience selection and QA.
• Maintain data quality, preferences, brand tagging and CRM data flows.
• Manage transactional emails and SMS templates and QA changes.
• Reduce database churn by monitoring unsubscribes and engagement.
• Create and manage automated user journeys across segments.
• Write and edit copy across email, SMS and web.
• Report on lifecycle performance, interpret results and suggest changes.
• Run structured tests on subject lines, timing and audiences.
• Leverage AI tools to assist copywriting and workflow optimisation.
• Assist with lead generation initiatives.

Skills

CRM

Email marketing

Data analysis

Copywriting

Tools

Iterable

Klaviyo

Braze

Google Analytics

SQL

Job description

Marketing CRM experience? That’s our MUST-have.

Only applicants with hands-on marketing CRM experience will be considered.

Who are we looking for?

We're seeking a commercially focused CRM expert who excels at transforming campaign briefs & data driven insights into highly impactful communications. You'll drive CRM initiatives, optimise end-to-end customer journeys, and leverage data to build campaigns and automated journeys that boost brand loyalty and deliver clear business results. You'll also have ownership of communications with key clients (developers, builders and agencies), from reporting to performance commentary. If you've got 1-3 years of hands-on experience in a CRM focused role and you're looking to take your next career step, this is the role for you.

What you’ll do

• Own our B2C and B2B Iterable setups across email and SMS: lists, segmentation, templates, workflows and send management
• Run campaign sends for advertised projects, including audience selection, copy, scheduling and QA
• Maintain the data that powers it: contact quality, preferences, brand tagging and how CRM data flows into Iterable
• Manage transactional email and SMS templates, and QA them whenever something changes
• Reduce database churn: track unsubscribes, list health, deliverability and engagement, and act on what you find
• Create and manage automated user journeys across multiple segments
• Write and edit copy across email, SMS and web
• Report on campaign and lifecycle performance, interpret the results and recommend what to change
• Run structured tests on subject lines, content, timing and audiences
• Use AI tools such as Claude, ChatGPT or built-in CRM predictive features to help with copywriting, streamlining workflows or analysing CRM data
• Assist with various lead generation initiatives

What you’ll bring

• 2+ years in CRM, lifecycle or email marketing (Iterable, Braze, Klaviyo or similar), with hands-on experience building workflows and segments yourself
• Experience growing engagement and reducing churn in a consumer database
• Comfort working with data: you can build a segment, spot a list problem and explain what a metric is telling you
• Strong writing and an eye for detail, because a wrong merge tag sent to thousands of people is a bad day
• Working knowledge of email deliverability, unsubscribe handling and compliance basics (Spam Act, list hygiene)
• Experience with Google Analytics and reporting dashboards
• An ownership mindset

Nice to have: marketplace, property or lead generation experience, SQL, Canva or Adobe.

You’ll thrive here if you’re

• Creative – you have a flair for fresh ideas and a love for content that connects.
• Detail-oriented – you’re the one who spots the typo, nails the brief, and keeps projects running smoothly.
• Results-driven – you love data, track performance, and are always looking for ways to improve outcomes.
• Inquisitive – you ask great questions, want to understand the 'why', and aren’t afraid to experiment.
• Conscientious – you’re organised, reliable, and able to juggle multiple tasks without missing a beat.
• Collaborative – you’re a team player who enjoys learning from others and sharing your ideas openly.

Who are we?

Third Door Ventures is home to some of Australia’s leading platforms for buying brand new property, including Apartments.com.au and iBuildNew.com.au.

We’re on a mission to lift the standard of brand new homes across the country and let’s face it, this sector seriously needs a shake-up. We’re taking on billion-dollar incumbents in one of Australia’s most competitive industries. It’s not easy, but we’re growing fast and need someone who’s hungry for their next big move.

This is a rare opportunity to join a tight-knit, ambitious team where you’ll have real ownership, creative input, and direct influence over how Aussies find and buy new property.Why join us?

• Remote week each year — work from anywhere in the world.
• Work anniversary rewards — with serious holiday upgrades the longer you stay.
• Hybrid culture — balance work-from-home with time in our bright, collaborative office.
• Executive support — we’re founders who’ve built businesses before, and we’re building this one to last.
• Real career growth — your future with Third Door Ventures is what you make it.

If you’re ready to bring your skills into a fast-moving, purpose-driven business with big ambitions, we’d love to hear from you.

To apply, please send your cover letter & resume to [e-mail]