Lifecycle Marketing & Automation Manager

Driva; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Employee stock ownership plan (ESOP)

Thank you days

Wellbeing days

Discounted novated leasing package

Work from anywhere (up to 4 weeks/yr)

Job summary

Driva is seeking a senior Growth CRM specialist to own end-to-end lifecycle programs across email, SMS and other channels. You will work with product, growth, data and design to turn opportunities into scalable automations that drive revenue and engagement.

The role requires deep technical understanding, QA discipline and hands-on execution across the lifecycle stack, with a strong bias for data-driven personalisation and rapid iteration.

Qualifications

• 5+ years hands-on CRM and lifecycle marketing experience.
• Proven ability to build lifecycle programs that drive measurable revenue.
• Proven track record owning automations end-to-end.
• Deep understanding of triggers, branching logic, personalisation and QA.
• Strong analytical skills to measure lifecycle & automations (e.g. Domo, Tableau, Quicksights).
• Ability to bring personalisation and segmentation into comms.

Responsibilities

• Lifecycle Strategy & Automation: Own end-to-end execution & strategy for lifecycle stages.
• CRM Platform: Build automation flows and campaigns in Customer.io, from design to event triggers to QA.
• Commercial Results: Drive measurable revenue and improve engagement metrics (open/click rates).
• Data & Personalisation: Understand data attributes and collaborate with engineering for new attributes.
• Segmentation & Audience Strategy: Slice the database to tailor messaging for cohorts.
• CRM Execution End-to-End: Hands-on building of automations, copy, design.
• Experimentation & Optimisation: Test and measure impact to drive growth.
• New Ideas: Bring fresh ideas to hit KPI targets.
• AI Fluency: Leverage AI to improve efficiency.

Skills

CRM & Lifecycle

Automation & QA

Data-driven marketing

Personalisation & segmentation

Analytics (Domo/Tableau/QuickSight)

Customer.io experience

Tools

Customer.io

Job description

Driva is an award-winning car finance platform that allows customers to get quotes from 50+ lenders in less than 2 minutes. No shopping around, no applying with only 1 bank or lender, we do the heavy lifting in minutes.

We are innovative, transparent, and committed to our customers - as evidenced by over 2,000+ 5 star reviews. If you’re looking for a role where you can take ownership, make a difference and help shape a growing fintech, you’ll fit right in at Driva.

The Role

This is a senior, high-impact role, responsible for identifying growth opportunities and turning them into scalable CRM programs that directly drive commercial outcomes. You will sit in the small but mighty Growth Team, reporting to the Head of Growth, you will immediately make impact on commercial outcomes like total revenue, re-engagement revenue, repeat revenue from existing settled customers, and funnel optimisation across channels (email, SMS, voicemail, etc.)

The role is hands-on, and the right candidate thrives on building end-to-end. You will be expected to have deep technical understanding, quality Q/A, and test & measure the impact of your work. You’ll collaborate closely with product, growth, data, and design teams to bring our lifecycle strategy to life.

Key Responsibilities

• Lifecycle Strategy & Automation: Own end-to-end execution & strategy for specific lifecycle stages. This includes funnel steps as well as post-settlement automations. We have identified a handful of places to work through, but this role will lead how to bring each opportunity to life.
• CRM Platform: Build automation flows and campaigns in our CRM platform (currently Customer.io), from design to event triggers to Q/A.
• Commercial Results: Drive results that meaningfully influence the business plan (conversion and revenue). Monitor and improve engagement metrics across CRM (open and click through rates, etc.).
• Data & Personalisation: Technical understanding of data attributes across both event data & user profile data. This includes collaboration with engineering for any new attributes required, and leveraging for personalised messaging.
• Segmentation & Audience Strategy: Be able to slice & dice the database around different cohorts & attributes to create targeted messaging to drive the best results.
• CRM Execution End-to-End: Hands on building your automations out including copy, design, etc. We are all hands-on across the Growth team.
• Experimentation & Optimisation: Test & measure the impact of automations to ensure we are driving growth and improvements. We are constantly analysing, reflecting, and building on our current approach.
• New Ideas: Bring new ideas into the team on how to achieve our KPI’s & results.
• AI Fluency: Leverage the best of AI to work better, faster, and more efficient.

Skills and Experience

• 5+ years hands-on CRM and lifecycle marketing experience
• Proven ability to build lifecycle programs that drive measurable commercial results (revenue).
• A proven track record owning automations end-to-end.
• A deep understanding of how to bring automations to life, including triggers, branching logic, personalisation and QA.
• Strong analytical skills to measure lifecycle & automations (Ideally experience with a tool like Domo, Tableau, Quicksights, etc.)
• Ability to bring meaningful personalisation and segmentation into comms.

Overall, the right candidate is happy to work autonomously to execute, and work collaboratively to ideate, in a fast-paced environment. We’re looking for someone that is proactive, adaptable, and looking to be part of a growing team, working together to achieve great results for the business.

• Hybrid Work Model: We’ll support your commute with an allowance to cover travel expenses for in-office days. We’ll also support your at-home work set up so you can thrive in both work environments!
• Employee Stock Ownership Plan (ESOP): Benefit from our ESOP, offering a stake in the company and aligning with our commitment to employee investment and growth
• Thank You Days: Receive additional days off as a token of appreciation, with the number increasing each year, capped at 5 extra days annually.
• Wellbeing Days: Enjoy 2 wellbeing days off per year so you can take time off to focus on your mental health.
• Discounted Novated Leasing Package: Take advantage of our significantly discounted novated leasing package, reflecting our expertise in finance.
• Work from Anywhere: For up to 4 weeks per calendar year, you can combine a holiday with work, spend more time with family, or explore a new city.
• Accelerate your Career: Take your professional growth to the next level with a Learning and Development budget and paid learning days, ensuring you have all the resources you need to excel in your career.