Senior GTM Lead, Ads & Measurement (ANZ)

Amazon; Sydney; Sur place; AUD 180 000 - 230 000; Plein temps

Résumé du poste

Amazon Advertising in ANZ is seeking a seasoned GTM leader to drive the go-to-market strategy for Ads Measurement and AdTech. As our Sr.

GTM Specialist, you will translate complex ad products into market-winning approaches that support Sales and shape the product roadmap. You will bridge Product and Sales, build sales playbooks, align cross-functional teams, define KPIs, and enable field teams with localized messaging for ANZ advertisers, ultimately driving sustainable growth and advertiser

Qualifications

• 7+ years digital advertising experience.
• 3+ years of advanced Measurement and Ad Tech advertising experience.
• Cross-functional collaboration with AE, Sales Leadership, Yield, Product, Measurement.
• Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging.
• Excellent communication skills (written & verbal).
• Ability to effectively manage ambiguity.

Responsabilités

• Own the go-to-market playbook for measurement and AdTech products in ANZ — from launch planning to driving sustained advertiser adoption and revenue.
• Build sales strategies that work — create positioning and sales playbooks that help the field team win deals faster.
• Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap.
• Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch.
• Track what matters — define KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
• Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
• Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.

Connaissances

Digital advertising

Cross-functional collaboration

GTM strategy

Communication (written and verbal)

Ambiguity management

Formation

Bachelor's degree

Description du poste

Amazon Advertising in ANZ is seeking a seasoned GTM leader to drive the go-to-market strategy for Ads Measurement and AdTech. As our Sr.

GTM Specialist, you will translate complex ad products into market-winning approaches that support Sales and shape the product roadmap. You will bridge Product and Sales, build sales playbooks, align cross-functional teams, define KPIs, and enable field teams with localized messaging for ANZ advertisers, ultimately driving sustainable growth and advertiser