Sr GTM Specialist, ANZ, Amazon Ads

Amazon; Sydney; On-site; AUD 180,000 - 230,000; Full time

Job summary

Amazon Advertising in ANZ is seeking a seasoned GTM leader to drive the go-to-market strategy for Ads Measurement and AdTech. As our Sr.

GTM Specialist, you will translate complex ad products into market-winning approaches that support Sales and shape the product roadmap. You will bridge Product and Sales, build sales playbooks, align cross-functional teams, define KPIs, and enable field teams with localized messaging for ANZ advertisers, ultimately driving sustainable growth and advertiser

Qualifications

• 7+ years digital advertising experience.
• 3+ years of advanced Measurement and Ad Tech advertising experience.
• Cross-functional collaboration with AE, Sales Leadership, Yield, Product, Measurement.
• Experience building and deploying GTM strategies with emphasis on packaging, positioning and messaging.
• Excellent communication skills (written & verbal).
• Ability to effectively manage ambiguity.

Responsibilities

• Own the go-to-market playbook for measurement and AdTech products in ANZ — from launch planning to driving sustained advertiser adoption and revenue.
• Build sales strategies that work — create positioning and sales playbooks that help the field team win deals faster.
• Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap.
• Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch.
• Track what matters — define KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
• Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
• Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.

Skills

Digital advertising

Cross-functional collaboration

GTM strategy

Communication (written and verbal)

Ambiguity management

Education

Bachelor's degree

Job description

Job ID: 10555474 | Amazon Commercial Services Pty Ltd

Amazon Advertising sits at the intersection of advertising and eCommerce. With millions of customers visiting every day to find, discover, and buy products. We believe advertising — done well — enhances the customer experience, improves brand equity, and drives real returns for our partners. It's also one of the fastest-growing businesses within Amazon, and ANZ is a key market.

We're looking for a seasoned GTM leader with experience driving go-to-market strategy in the advertising industry. As our Sr. GTM Specialist, you'll bring deep expertise in Ads Measurement, AdTech, and a proven track record of translating complex ad products into market-winning strategies to support our Sales teams. You'll serve as the critical bridge between Product and Sales — shaping how ANZ advertisers discover, adopt, and scale their businesses on Amazon's ad platform. This isn't just about launching products; it's about architecting sustainable growth through sharp positioning, commercial rigor, and deep understanding of local market dynamics.

Key job responsibilities

• Own the go-to-market playbook for measurement and AdTech products in ANZ — from launch planning to driving sustained advertiser adoption and revenue.
• Build sales strategies that work — create positioning and sales playbooks that help the field team win deals faster.
• Be the voice of the market — gather frontline feedback from advertisers and sales teams, then turn it into clear recommendations that influence the product roadmap.
• Lead cross-team execution — coordinate across Product, Sales, Marketing, and Services to ensure nothing falls through the cracks at launch.
• Track what matters — define KPIs, build dashboards, and lead business reviews with leadership using data-driven insights.
• Shape the long-term vision — author strategic planning docs (3-year vision, PR/FAQs) that align leadership on where we're going and why.
• Enable sales at scale — train field teams on new capabilities and partner with Marketing on localized messaging for ANZ advertisers.

About the team

The GTM Team are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs) Account Managers and Amazon Advertising Customers.

Basic Qualifications

• Bachelor's degree
• 7+ years digital advertising experience
• 3+ years of advanced Measurement and Ad Tech advertising experience
• Effectively works cross-functionally (AE, Sales Leadership, Yield, Product, Measurement)
• Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
• Excellent communication skills (written & verbal), including the ability to present complex topics both in person, over the phone, and through concise document writing
• Ability to effectively manage ambiguity.

Preferred Qualifications

• Experience building and executing product and sales strategies across teams
• Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
• Experience interpreting data and making business recommendations
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules

Acknowledgement of country:

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

IDE statement:

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.