Senior Digital Marketing Strategist: Campaigns & Content

Agency : Lotterywest; Western Australia; On-site; AUD 80,000 - 100,000; Full time

Benefits offered by this job

Purpose-led work environment

Four weeks annual leave

Professional development focus

Active wellbeing program

Job summary

Lotterywest is seeking a Senior Digital Marketing Officer to develop and manage targeted communications across digital platforms. This role will drive campaign performance optimization and digital content strategy, ensuring alignment with marketing goals.

You'll be part of a supportive and collaborative team, contributing to the growth of Lotterywest and making a positive impact on the Western Australian community.

Qualifications

• Proactive and detail-oriented with strong planning and organizational skills.
• Ability to manage competing deadlines and communicate effectively.
• Experience in developing visual and written content across digital platforms.

Responsibilities

• Manage direct communications to players via various digital channels.
• Plan, execute, and optimize marketing communications.
• Ensure alignment with the broader media strategy.

Skills

Digital marketing systems

Google Analytics

Stakeholder engagement

SEO

SEM

Marketing Automation

Content development

Job description

Lotterywest is seeking a Senior Digital Marketing Officer to develop and manage targeted communications across digital platforms. This role will drive campaign performance optimization and digital content strategy, ensuring alignment with marketing goals.

You'll be part of a supportive and collaborative team, contributing to the growth of Lotterywest and making a positive impact on the Western Australian community.