Regional Digital Marketing Specialist: Strategy & Campaigns

Regional Australia Institute; Canberra; On-site; AUD 70,000 - 100,000; Full time

Job summary

Regional Australia Institute is seeking a digital marketing and communications advocate to manage our website, Regionalisation Hub, and social media presence. You will design and execute digital campaigns, craft compelling content, and support partnerships with data-driven insights.

Based in Canberra, you will contribute to a nationwide impact through brand-consistent publications, reports and marketing collateral while collaborating with a close-knit team.

Qualifications

• Experience in digital marketing, communications or a similar role.
• Strong social media, content creation and campaign management skills.
• Website and CMS experience.
• Graphic design capability using Adobe Creative Suite, Canva or similar tools.
• Strong writing, organisation and stakeholder engagement skills.
• A proactive mindset and passion for creating meaningful impact.

Responsibilities

• Manage and optimise the RAI website and Regionalisation Hub.
• Create and schedule engaging social media content, across multiple platforms.
• Deliver digital campaigns supporting research releases, events and partnerships.
• Design reports, presentations, infographics and marketing collateral.
• Monitor digital performance and provide data-driven insights.
• Maintain brand consistency across all digital channels and publications.

Skills

Digital marketing

Social media

Content creation

Campaign management

Graphic design

Tools

Website CMS

Adobe Creative Suite

Canva

Job description

Regional Australia Institute is seeking a digital marketing and communications advocate to manage our website, Regionalisation Hub, and social media presence. You will design and execute digital campaigns, craft compelling content, and support partnerships with data-driven insights.

Based in Canberra, you will contribute to a nationwide impact through brand-consistent publications, reports and marketing collateral while collaborating with a close-knit team.