Digital Marketing Lead - Community Campaigns & Impact

Country Road Group; Victoria; On-site; AUD 70,000 - 90,000; Full time

Job summary

Royal Life Saving WA is seeking a Digital Marketing Coordinator to support marketing across digital channels and campaigns, working with teams to raise awareness and participation in programs and community initiatives.

The role covers social media, email marketing, websites, SEO, content and analytics, requiring at least two years in digital marketing or communications and strong writing skills. A capable all‑rounder will grow their marketing career in a not‑for‑profit environment.

Qualifications

• Minimum two years in digital marketing or communications.
• Experience across social media, websites, email campaigns.
• Strong writing and editing skills.
• Familiarity with analytics and campaign reporting.

Responsibilities

• Coordinate digital marketing across Royal Life Saving WA’s websites, social media channels, email marketing and digital campaigns.
• Manage organic social media planning, scheduling and publishing, working with internal teams to identify relevant content and opportunities.
• Coordinate digital campaigns that support training enrolments, program participation, fundraising initiatives, events and organisational awareness.
• Assist with digital reporting, tracking key metrics and identifying trends and opportunities for improvement.
• Write, edit and publish accessible website content, applying SEO and GEO principles and recommendations where relevant.

Skills

Digital marketing

Content creation

Social media

Email marketing

Analytics

Education

Marketing-related degree

Tools

Canva

Adobe Creative Cloud

Campaign Monitor

Google Analytics

Sked

SEO tools

Job description

Royal Life Saving WA is seeking a Digital Marketing Coordinator to support marketing across digital channels and campaigns, working with teams to raise awareness and participation in programs and community initiatives.

The role covers social media, email marketing, websites, SEO, content and analytics, requiring at least two years in digital marketing or communications and strong writing skills. A capable all‑rounder will grow their marketing career in a not‑for‑profit environment.