Senior Marketing Operations Officer

Mswa; Perth; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Salary packaging

Staff discounts

Wellbeing incentives

Team culture

Flexible work

9-day fortnight

Work from home

Pool vehicles

Professional development

Additional leave entitlements

Job summary

MSWA is seeking a capable operations lead for the Mega Home Lottery. You will oversee the platforms our campaigns run on, manage the database, and ensure permits and Terms & Conditions allow us to go on sale. You are the go-to person when numbers shift or campaigns break mid-flight.

You will report to the Marketing Operations Manager and guide the Marketing Operations Officer daily, with a forthcoming major platform migration alongside external partners.

Qualifications

• Qualification in Marketing, Business, Analytics, or related field (or equivalent experience).
• Hands-on experience configuring a marketing, CRM, e-commerce or fundraising platform.
• Confidence working with data - building segments, interrogating performance, understanding changes.
• Experience preparing documentation to a compliance, audit or regulatory standard.
• A track record of finishing what you start, and flagging early when you can’t.

Responsibilities

• Configuring and administering the platforms our lotteries run on.
• Looking after the health of our marketing database - segments, deliverability, preferences.
• Investigating performance shifts and working with our technology team on root causes.
• Preparing and lodging permits, Terms & Conditions and financial returns to regulators.
• Running campaign readiness checks before launch and executing draws.
• Building playbooks and checklists for the wider team to run smaller campaigns.
• Tracking budgets against forecast and flagging variances early.
• Leading delivery workstream on a major platform migration.

Skills

Marketing

Analytics

Data analysis

Regulatory documentation

Project delivery

Education

Marketing degree

Business degree

Analytics degree

Tools

CRM platform

Marketing platform

E-commerce platform

Fundraising platform

Job description

Lead operations behind MSWA's iconic Mega Home Lottery. Drive campaigns, reporting, compliance, and continuous improvement.

29th September, 2026

About MSWA

MSWA is a leading Western Australian not-for-profit that has supported people living with neurological conditions and disability for more than 60 years. Through high-quality services, accommodation, therapy, and support, we empower people to achieve their goals and live as independently as possible.

Join a passionate, values-driven team dedicated to making a real difference every day.

Life without limits.

Benefits

• Generous leave perks, salary packaging (up to $18,550)
• Retails discounts - Woolworths, JB Hi-Fi, Apple, MYER, Virgin Australia and more
• Health and wellbeing incentives, including an Employee Assistance Program and healthcare provider discounts
• Supportive team culture with a focus on collaboration and continuous improvement
• Flexible working arrangements such as a 9-day fortnight, work from home, and genuine work/life balance
• Access to pool vehicles (or mileage reimbursement)
• Ongoing professional development - grow your career in lotteries & events
• Additional leave benefits after a certain number of years of service, plus other leave entitlements

About the Role

This is the operational and technical backbone of our Lotteries Team. You’ll look after the platforms our campaigns run on, the database we market to, and the permits and Terms & Conditions that let us go on sale. When a number moves unexpectedly, you’re the person who works out why. When something breaks mid-campaign, you’re the first call.

You’ll report to our Marketing Operations Manager, who’ll guide your work and sign off anything that goes to a regulator - and you’ll guide our Marketing Operations Officer Day to day.

Over the next couple of years, you’ll also lead our delivery workstream on a major platform migration, working alongside MSWA’s technology team and an external vendor.

If you like owning things properly, getting the detail right, and being the person a team can rely on when it matters - this is the role.

Key Responsibilities

• Configuring and administering the platforms our lotteries run on
• Looking after the health of our marketing database - segments, deliverability, preferences
• Investigating performance shifts and working with our technology team on what’s behind them
• Preparing and lodging permits, Terms & Conditions and financial returns to regulators
• Running campaign readiness checks before launch, and executing our draws
• Building the playbooks and checklists that let the wider team run smaller campaigns themselves
• Tracking budgets against forecast and flagging variances early
• Leading our delivery workstream on a major platform migration

Must-Haves

• Qualification in Marketing, Business, Analytics, or related field (or equivalent experience)
• Hands-on experience configuring a marketing, CRM, e-commerce or fundraising platform
• Confidence working with data - building segments, interrogating performance, working out what sits behind a change
• Experience preparing documentation to a compliance, audit or regulatory standard
• A track record of finishing what you start, and flagging early when you can’t