Senior Digital Content Manager - 15-Month Contract

HCF Corporation; Sydney; On-site; AUD 125,000 - 155,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on health cover

Family-friendly employer

18 weeks parental leave

Mental health and wellbeing programs

Discounts on HCF products and services

Fitness First gym discounts

Eyecare product discounts

Job summary

HCF is seeking a Senior Digital Content Manager to lead the Brand & Content team in delivering member-centric digital experiences. You will own content strategy, UX writing, SEO and performance optimization across digital channels, collaborating with Digital, Product, Marketing, Brand, Design and SMEs.

The role is a hands-on, 15-month MAT leave contract focusing on end-to-end content development, publishing, QA and continuous improvement within a regulated healthcare context.

Qualifications

• 8+ years’ experience across digital content, UX writing, content design or digital content strategy.

Responsibilities

• Lead end-to-end digital content initiatives, from brief and content strategy through to copywriting, publishing, QA and optimisation.
• Develop UX, microcopy and long-form content that is clear, accessible and aligned to HCF's brand, voice and tone.
• Use customer insights, SEO, AI search trends, analytics and performance data to shape and continuously improve digital content.
• Develop content strategies and user journeys that support engagement, consideration and conversion.
• Champion digital content, UX writing, SEO, accessibility and plain English best practice.
• Partner with stakeholders and SMEs to influence content and digital experience decisions.
• Monitor and report on content and digital performance, identifying opportunities for optimisation.

Skills

Digital content strategy

UX writing

Content design

Content management

SEO

Analytics

Stakeholder management

Tools

AEM

Adobe Analytics

SEMRush

Job description

HCF is seeking a Senior Digital Content Manager to lead the Brand & Content team in delivering member-centric digital experiences. You will own content strategy, UX writing, SEO and performance optimization across digital channels, collaborating with Digital, Product, Marketing, Brand, Design and SMEs.

The role is a hands-on, 15-month MAT leave contract focusing on end-to-end content development, publishing, QA and continuous improvement within a regulated healthcare context.