Senior Digital Content Lead - 15-Month MAT Leave Contract

Ventia; Sydney; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Flexible working arrangements

50% subsidy on HCF hospital and/or on:

Family-friendly certified employer

18 weeks of parental leave for all new

Mental health and wellbeing programs

Discounts on HCF’s products and other

Job summary

HCF is seeking a Senior Digital Content Manager to lead content strategy, UX writing and optimisation across digital experiences. The role blends hands-on writing with analytics and CMS management to deliver member-centric content.

This 15-month maternity leave contract requires a strong background in digital content design, SEO, and collaboration with cross-functional teams. The successful candidate will shape guidelines and drive performance improvements.

Qualifications

• 8+ years’ experience across digital content, UX writing, content design or digital content strategy.
• Strong digital writing and content strategy skills — not a traditional content marketing role.
• Experience managing digital content from strategy through to delivery and optimisation.
• Strong understanding of SEO, analytics, digital performance and content optimisation.
• Experience working with CMS and digital platforms such as AEM, Adobe Analytics and SEMRush.
• Excellent stakeholder management and communication skills, with the confidence to influence and provide expert advice.
• Experience working in a regulated environment is desirable, particularly healthcare, insurance or financial services.
• A curious, collaborative mindset and a commitment to continuous improvement.

Responsibilities

• Lead end-to-end digital content initiatives from brief to publication and optimisation.
• Develop UX, microcopy and long-form content aligned to brand voice.
• Use customer insights, SEO and analytics to improve digital content.
• Create content strategies and user journeys supporting engagement and conversion.
• Champion accessibility, UX writing, SEO and plain English best practices.
• Collaborate with stakeholders and SMEs to influence content decisions.
• Monitor and report on content performance and opportunities for optimisation.
• Contribute to digital writing guidelines and content standards.

Skills

UX writing

Content strategy

Digital content

SEO

Analytics

Stakeholder management

Content optimisation

Curiosity & collaboration

Tools

AEM

Adobe Analytics

SEMrush

Job description

HCF is seeking a Senior Digital Content Manager to lead content strategy, UX writing and optimisation across digital experiences. The role blends hands-on writing with analytics and CMS management to deliver member-centric content.

This 15-month maternity leave contract requires a strong background in digital content design, SEO, and collaboration with cross-functional teams. The successful candidate will shape guidelines and drive performance improvements.