Digital Content Manager

The Hospitals Contribution Fund Of Australia Limited; Sydney; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working arrangements

18 weeks parental leave

Job summary

The Hospitals Contribution Fund Of Australia Limited (HCF) is seeking a Senior Digital Content Manager to lead the development and optimisation of digital content experiences. This hands‑on role covers digital content strategy, UX writing, content design, SEO and performance improvements, in collaboration with Digital, Product, Marketing, Brand, Design and subject matter experts.

You will drive end‑to‑end content initiatives, craft UX copy, and leverage analytics to optimise journeys for

Qualifications

• 8+ years’ experience across digital content, UX writing, content design or digital content strategy.
• Strong digital writing and content strategy skills — not traditional content marketing.
• Experience managing digital content from strategy through delivery and optimisation.
• Experience with CMS and digital platforms such as AEM, Adobe Analytics and SEMRush.

Responsibilities

• Lead end‑to‑end digital content initiatives from brief to optimisation.
• Develop UX, microcopy and long‑form content aligned to brand voice.
• Use insights, SEO and analytics to continuously improve content.
• Shape content strategies and user journeys to boost engagement and conversion.
• Champion digital content, UX writing, SEO, accessibility and plain English best practice.
• Collaborate with stakeholders to influence content decisions.
• Monitor content performance and identify optimisation opportunities.
• Contribute to digital writing guidelines and standards.

Skills

Content strategy

UX writing

SEO & analytics

Content design

Tools

AEM

Adobe Analytics

SEMrush

Job description

We’re looking for a Senior Digital Content Manager to join HCF’s Brand & Content team and lead the development and optimisation of digital content experiences across HCF. Digital Content Manager - 15 month MAT leave contract This is a hands‑on role combining digital content strategy, UX writing, content design, SEO and performance optimisation. You’ll work closely with Digital, Product, Marketing, Brand, Design and subject matter experts to create clear, engaging and member‑centric digital experiences.

What you’ll do

• Lead end‑to‑end digital content initiatives, from brief and content strategy through to copywriting, publishing, QA and optimisation.
• Develop UX, microcopy and long‑form content that is clear, accessible and aligned to HCF’s brand, voice and tone.
• Use customer insights, SEO, AI search trends, analytics and performance data to shape and continuously improve digital content.
• Develop content strategies and user journeys that support engagement, consideration and conversion.
• Champion digital content, UX writing, SEO, accessibility and plain English best practice.
• Partner with stakeholders and SMEs to influence content and digital experience decisions.
• Monitor and report on content and digital performance, identifying opportunities for optimisation.
• Contribute to HCF’s digital writing guidelines, content standards and ways of working.

What you’ll bring

• 8+ years’ experience across digital content, UX writing, content design or digital content strategy.
• Strong digital writing and content strategy skills — this is not a traditional content marketing role.
• Experience managing digital content from strategy through to delivery and optimisation.
• Strong understanding of SEO, analytics, digital performance and content optimisation.
• Experience working with CMS and digital platforms such as AEM, Adobe Analytics and SEMRush.
• Excellent stakeholder management and communication skills, with the confidence to influence and provide expert advice.
• Experience working in a regulated environment is desirable, particularly healthcare, insurance or financial services.
• A curious, collaborative mindset and a commitment to continuous improvement.

Please note - this is a 15-month maternity leave contract.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not‑for‑profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member‑centric. We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

• Purpose‑driven passion We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member‑focused.
• Wellness and work‑life balance We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include: Flexible working arrangements 50% subsidy on HCF hospital and/or extras cover Family‑friendly certified employer 18 weeks of parental leave for all new parents Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
• Collaboration and inclusivity We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio‑economic status.
• Continuous learning and growth We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – [e-mail] to discuss or call 02 9290 0464. We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

Please be aware of recruitment scams, phishing, and impersonation attempts. HCF will never request payment or sensitive financial information at any stage of the recruitment process. If you receive suspicious communications claiming to be from HCF, please verify them through our Careers page or contact us directly.

We create a flexible, inclusive, family‑friendly culture so our employees are inspired and motivated to achieve the best for themselves and our members. Our purpose is to bring a human touch to every part of the healthcare system, in big ways and small. Our values inform the way we do things. They help us build the culture we need to realise our purpose. Our values are to: Step Forward Get There Together Make it Better Stay Human Walk in Their Shoes.

We’ve invested in our people and teams to ensure they’re equipped to reach their career goals. We help team members expand their skill sets and develop personally through various internal and external courses, as well as broaden their on‑the‑job experience through transfers, secondments or promotions.