Content Marketing Lead — Flexible, Member-Focused Brand Growth

Ventia; Sydney; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible working arrangements

Hospital cover subsidy

Family-friendly certified employer

Parental leave 18 weeks

Mental health programs

Discounts on products

Fitness First discounts

Eyecare product discounts

Job summary

HCF is seeking an experienced Content Marketing Manager to lead our content strategy and bring our brand to life across digital and traditional channels for members. You will report to the Senior Content Marketing Manager and drive editorial, social, video and integrated campaigns with internal teams and external partners.

You’ll shape content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members, while mentoring a growing team in a

Qualifications

• 7+ years in content marketing, editorial production, or communications.
• Experience developing and executing content across channels including social and video.
• Excellent writing, editing and storytelling for diverse audiences and platforms.
• Experience managing complex content programs from concept to delivery.

Responsibilities

• Lead creation of high-quality, engaging content for members across channels.
• Develop and deliver content strategy aligned to brand and business objectives.
• Collaborate with internal teams, agencies and partners to ensure consistency.
• Monitor performance metrics to optimise content outcomes and stakeholder impact.

Skills

Content strategy

Editorial production

Social media

Storytelling

Stakeholder mgmt

Data-driven

Project management

Team mentoring

Health insurance experience

Education

Bachelor's degree

Tools

CMS

Analytics tools

Job description

HCF is seeking an experienced Content Marketing Manager to lead our content strategy and bring our brand to life across digital and traditional channels for members. You will report to the Senior Content Marketing Manager and drive editorial, social, video and integrated campaigns with internal teams and external partners.

You’ll shape content that builds brand awareness, supports business objectives and delivers meaningful experiences for our members, while mentoring a growing team in a