Senior Content Planning Manager, Magazine Publishing

Hogarth Worldwide; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

WPP Production is seeking a Content Planning Manager to lead end-to-end planning, production, and delivery of Australia & New Zealand’s leading customer magazine and bespoke print assets. You will report to the Content Director and align with trade planning, supplier partnerships, and brand marketing priorities.

The role involves close collaboration across Content Integration, Brand, Social and Media teams to amplify print storytelling across channels.

Qualifications

• 5+ years of experience in magazine publishing, content marketing, or large-scale multi-channel content production.

Responsibilities

• Oversee the lifecycle of a major ANZ customer magazine and bespoke print assets from planning to print production and distribution.
• Develop editorial calendars tapping into seasonal retail moments and DIY trends.
• Collaborate with digital/social teams to extend print stories into retail media and personalised journeys.
• Coordinate with suppliers and internal teams to enable sponsored content while upholding editorial integrity.
• Ensure copy, visuals, and layouts meet brand guidelines and consumer laws in AU/NZ.
• Drive project timelines and approvals across multiple editions without delays.

Skills

Publishing

Print Production

Project Management

Stakeholder Mgmt

CMS

Content Strategy

Tools

CMS

Job description

WPP Production is seeking a Content Planning Manager to lead end-to-end planning, production, and delivery of Australia & New Zealand’s leading customer magazine and bespoke print assets. You will report to the Content Director and align with trade planning, supplier partnerships, and brand marketing priorities.

The role involves close collaboration across Content Integration, Brand, Social and Media teams to amplify print storytelling across channels.