Senior Branded Content Product Lead (Hybrid)

News Corp

Sydney

Hybrid

AUD 140,000 - 190,000

Full time

2 days ago

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Benefits offered by this job

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Job summary

News Corp Australia is seeking an experienced Commercial Content Product Manager to lead branded content product development, from discovery through launch, and to optimise the portfolio across a diverse range of brands and audiences.

You will partner with cross-functional teams across Product, Sales, Editorial, Commercial Publishing, Ad Operations, Pricing, Finance, Revenue Operations and Partnerships to translate strategy into prioritised roadmaps and measurable outcomes.

Qualifications

5+ years of experience in commercial content, content product management, or digital publishing.
Proven experience developing, launching, and optimising digital content products or propositions.
Strong commercial and analytical skills to translate data into product decisions.
Understanding of digital content formats, distribution, monetisation, and the publishing ecosystem.
Excellent project management and stakeholder-management abilities.
Experience with cross-functional teams and external partners.
Familiarity with GEO, AI, and content discovery/trends.
Experience with CMS platforms, SEO, analytics, and product/workflow tools like AVID, Monday.com, or Jira.

Responsibilities

Conduct market and competitor research to identify trends, customer needs, and opportunities for product growth and innovation.
Partner with the Branded Content Product & Strategy Director to translate overall product strategy into prioritised roadmaps, initiatives, and delivery plans.
Own end-to-end product lifecycles from discovery to launch, optimisation, and ongoing portfolio management.
Develop and maintain product documentation, specifications, and supporting materials.
Analyse product and commercial performance using revenue, sell-through, and audience engagement data to identify opportunities and measure success.
Prepare regular performance reporting and decision-ready recommendations for senior stakeholders.
Act as a subject matter expert on branded content products and advise internal stakeholders.
Collaborate across Product, Sales, Editorial, Commercial Publishing, Ad Operations, Pricing, Finance, Revenue Operations, and Partnerships to align priorities and deliver outcomes.
Work with partnership teams and external content partners to translate product requirements into effective post-sale workflows and ongoing optimisation.