Senior Branded Content Product Lead – Growth & GEO
Dow Jones
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Benefits offered by this job
Job summary
News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management of our commercial article, video and social product portfolio across on-platform and off-platform environments. You will partner with the Branded Content Product & Strategy Director to develop roadmaps, drive launches, optimise performance, and work with external partners to improve post-sale workflows.
Applicants should have 5+ years in commercial content, strong analytical and stakeholder
Qualifications
- 5+ years in commercial content, content product management, or digital publishing.
- Strong analytical ability to translate data into product decisions.
- Excellent project management and stakeholder-management skills.
Responsibilities
- Conduct market and competitor research to identify trends and opportunities.
- Partner with the Director to translate strategy into prioritised roadmaps and delivery plans.
- Own end-to-end product lifecycles from discovery to launch and optimisation.
- Develop and maintain product documentation and specifications.
- Analyse data on revenue, sell-through and audience engagement to inform decisions.
- Prepare performance reporting for senior stakeholders.
Skills
Tools
Job description
News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management of our commercial article, video and social product portfolio across on-platform and off-platform environments. You will partner with the Branded Content Product & Strategy Director to develop roadmaps, drive launches, optimise performance, and work with external partners to improve post-sale workflows.
Applicants should have 5+ years in commercial content, strong analytical and stakeholder
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