Senior Branded Content Product Leader

News Corp Australia; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Access to News Corp publications and产品

Perks & discounts

Health & wellbeing programs with on‑s

Parental leave

Birthday leave

Volunteer leave

Career break

Compassionate leave

Job summary

News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management of our commercial article, video, and social product portfolio across on- and off-platform environments.

You will shape emerging areas like GEO and Creator Economy, collaborating with external partners to optimise post-sale workflows and drive performance across revenue, audience engagement and sell-through.

Qualifications

• 5+ years of experience in commercial content, content product management, or digital publishing.
• Proven experience developing, launching, and optimising digital content products or propositions.
• Strong commercial and analytical skills to interpret data and translate insights into decisions.

Responsibilities

• Own end-to-end product lifecycles from discovery to launch, optimisation and ongoing portfolio management.
• Translate overall product strategy into prioritised roadmaps, initiatives and delivery plans.
• Collaborate across cross-functional teams to align priorities and manage dependencies.

Skills

Commercial content

Content product management

Digital publishing

Tools

AVID

Monday.com

Jira

CMS platforms

SEO

Analytics

Job description

News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management of our commercial article, video, and social product portfolio across on- and off-platform environments.

You will shape emerging areas like GEO and Creator Economy, collaborating with external partners to optimise post-sale workflows and drive performance across revenue, audience engagement and sell-through.