Senior Branded Content Product Leader (Hybrid Role)

News Corp Australia; Sydney; Hybrid; AUD 150.000 - 190.000; Vollzeit

Benefits dieser Stelle

Access to News Corp Australia brands

Perks & discounts across News Corp

Health & wellbeing program

Time off options

Financial wellbeing resources

Zusammenfassung

News Corp Australia in Sydney is seeking a Senior Branded Content Product Manager to own end-to-end product management, development, delivery and optimisation of our commercial article, video and social product portfolio across on-platform and off-platform environments.

You will translate strategy into roadmaps, lead cross-functional teams, and analyse revenue, audience engagement and performance to inform decisions.

Qualifikationen

• 5+ years of experience in commercial content, content product management, or digital publishing.
• Proven experience developing, launching, and optimising digital content products or propositions.
• Strong commercial and analytical skills to translate data into product decisions.
• Understanding of digital content formats, distribution, monetisation and publishing ecosystem.
• Excellent project management and stakeholder management abilities.

Aufgaben

• Conduct market and competitor research to identify trends and opportunities for product growth.
• Translate product strategy into prioritised roadmaps, initiatives and delivery plans.
• Own end-to-end product lifecycles from discovery to launch and optimisation.
• Develop and maintain product documentation and specifications.
• Analyse data on revenue, sell-through and audience engagement to inform decisions and measure success.
• Prepare performance reporting and recommendations for senior stakeholders.
• Collaborate with cross-functional teams to align priorities and deliver outcomes.
• Work with external partners to translate requirements into effective post-sale workflows.

Kenntnisse

Branded content

Product management

Digital publishing

Data analysis

Stakeholder management

Cross-functional collaboration

Generative Engine Optimisation (GEO)

Tools

CMS

AVID

Monday.com

Jira

Jobbeschreibung

News Corp Australia in Sydney is seeking a Senior Branded Content Product Manager to own end-to-end product management, development, delivery and optimisation of our commercial article, video and social product portfolio across on-platform and off-platform environments.

You will translate strategy into roadmaps, lead cross-functional teams, and analyse revenue, audience engagement and performance to inform decisions.