Senior Branded Content Product Lead

Dow Jones; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Exclusively ours—Access to News Corp &

Perks & discounts

Health & wellbeing

Time off

Job summary

News Corp Australia is seeking a Senior Branded Content Product Manager who will own end-to-end product management for our commercial article, video and social product portfolio across on-platform and off-platform environments. You will partner with the Branded Content Product & Strategy Director to translate strategy into roadmaps and delivery plans.

The role requires 5+ years in commercial content or digital publishing, strong analytical acumen and collaboration with cross-functional teams,

Qualifications

• 5+ years in commercial content or digital publishing.
• Proven track record launching and optimizing content products.
• Strong analytical skills to interpret revenue and audience data.

Responsibilities

• Conduct market and competitor research to identify trends, customer needs, and opportunities for product growth and innovation.
• Partner with the Branded Content Product & Strategy Director to translate overall product strategy into prioritised roadmaps, initiatives, and delivery plans.
• Own end-to-end product lifecycles, spanning from discovery and development through to launch, optimisation, and ongoing portfolio management.
• Develop and maintain product documentation, specifications, and supporting materials.
• Proactively source and manage data to analyse product and commercial performance—including revenue, sell-through, and audience engagement—to identify opportunities, inform decisions, and measure success.
• Prepare regular performance reporting and decision-ready recommendations for senior stakeholders.
• Act as a subject matter expert on branded content products, providing advice and consultation to internal stakeholders.
• Collaborate across Product, Sales, Editorial, Commercial Publishing, Ad Operations, Pricing, Finance, Revenue Operations, and Partnerships to align priorities, manage dependencies, and deliver agreed outcomes.
• Work closely with partnership teams and external content partners to translate product requirements into effective post-sale workflows and manage their ongoing optimisation.

Skills

Commercial content

Product management

Digital publishing

Stakeholder management

Job description

News Corp Australia is seeking a Senior Branded Content Product Manager who will own end-to-end product management for our commercial article, video and social product portfolio across on-platform and off-platform environments. You will partner with the Branded Content Product & Strategy Director to translate strategy into roadmaps and delivery plans.

The role requires 5+ years in commercial content or digital publishing, strong analytical acumen and collaboration with cross-functional teams,