Senior Channel Activation Manager

PPG Industries; City of Melbourne; On-site; AUD 120,000 - 170,000; Full time

Job summary

PPG Industries is seeking a Trade Activation leader in Australia to shape programs, tools and customer experiences that drive acquisition, loyalty and growth across the Trade channel. Reporting to the Marketing Manager, Trade, you will lead Trade Activation across Australia, partner with Sales, Marketing, Product and Technical teams, and mentor a dedicated Channel Activation Specialist.

If you bring fresh thinking and the ability to translate strategy into commercial outcomes, this role offers a

Responsibilities

• Lead Trade Activation across Australia, developing programs, tools and customer experiences that drive acquisition, loyalty and growth.
• Partner with Sales, Marketing, Product and Technical teams to implement activation initiatives.
• Lead customer events and nurture programs to capture leads and convert prospects.
• Coach a dedicated Channel Activation Specialist and collaborate with the Trade Sales team.

Skills

Trade Activation

Channel Activation

Stakeholder management

Event leadership

Job description

That's where you come in.

Most activation roles focus on execution.

This one gives you the opportunity to shape the plan as well.

The painter choosing a brand.

The builder backing a recommendation.

The architect writing a specification.

The sales team looking for the right tools, programs and support to win more business.

Those decisions don't happen by accident.

They happen because somebody translated strategy into something customers can understand, believe in and act on.

Why good activation people stop scrolling

You'll work at the intersection of Marketing, Sales, Technical and Field Teams, helping shape how one of Australia's most recognised paint brands engages professional customers across the country.

Reporting to the Marketing Manager, Trade, you'll lead Trade Activation across Australia, developing the programs, tools and customer experiences that help drive customer acquisition and retention, increase share of wallet, grow customer loyalty, specification and business growth.

You’ll partner closely with Sales, Marketing, Product and Technical teams, lead customer events, develop lead capture and nurture programs, and coach a dedicated Channel Activation Specialist.

You’ll spend less time reacting to requests and more time building the plan.

Less time managing activity and more time driving outcomes.

You’ll help shape what's next

PPG has invested heavily in its Trade business and has ambitious plans for 2027.

This isn't about maintaining someone else's playbook.

It's about helping build it.

We're looking for someone who can bring fresh thinking, challenge traditional approaches and help elevate activation from execution-focused delivery to a more strategic, insight-led and commercially impactful function.

You’ll be backing a brand professionals already trust

Taubmans has been helping Australians paint, protect and transform spaces for generations.

Your role isn’t to build awareness from scratch.

It’s to help more painters, builders, architects, designers and specifiers choose it, specify it and stay loyal to it.

You’ll join a team that's big on ideas and low on ego

The expectations are high.

The conversations are honest.

The thinking is commercial.

And people are encouraged to challenge ideas, test new approaches and make things better.

You’ll work alongside an experienced and highly engaged Trade Sales team, partnering closely with stakeholders who genuinely want activation to make a bigger commercial impact.

You’ll probably see yourself in this

You’ve likely built your career in:

• Trade Marketing
• Customer Marketing
• Category Management
• Commercial Marketing

You know how to influence stakeholders.

You know how to bring people on the journey.

You know how to turn strategy into execution.

And while you're comfortable talking plans, budgets and commercial outcomes, what really motivates you is seeing customers engage with something you've helped create.

Experience within paint, coatings, hardware, construction or building products will be highly regarded. It's not essential.

We’re more interested in people who can build relationships, understand customers and deliver results.

What’s in it for you?

• The opportunity to shape the future of Trade Activation across Australia.
• A dedicated Activation Specialist reporting into you.
• A highly engaged Trade Sales team.
• Exposure to painters, builders, architects, designers and specification influencers.
• The chance to work with one of Australia's most recognised paint brands.
• The ability to influence strategy and see your ideas brought to life in market.

The 2027 Trade activation plan is still taking shape.

If you'd rather build the plan than inherit it, we'd love to chat.

About us:

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways thandoes any other company. To learn more, visit www.ppg.com and follow @PPG onX.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, movefastanddon’tstop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, weidentifyproblems, takeownershipand always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support ourfrontline,the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace newtechnologiesand leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act withintegrityand value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going tohttps://careers.ppg.com/us/en/candidate-resources.

PPGprovidesequal opportunity to all candidates and employees.

We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others.

All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, genderidentityor expression.

If you need an adjustment due to a disability, please email**********@ppg.com.

PPGpay ranges and benefits can vary bylocationwhich allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurancecoveragesand benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents.Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process,so that we can do better today than yesterday.