Senior Channel Activation Manager

PPG; Melbourne; Sur place; AUD 150 000 - 190 000; Plein temps

Résumé du poste

PPG is seeking a senior Trade Activation leader to shape and execute activation programs across Australia, partnering with sales, marketing and technical teams to win more business.

You will own the development of tools, events and customer experiences that drive acquisition, retention and loyalty for Taubmans across professional channels.

Qualifications

• Experience in developing trade activation programs across multiple channels.
• Ability to influence stakeholders and translate strategy into executions.
• Strong collaboration with Sales, Marketing, Product and Technical teams.

Responsabilités

• Lead Trade Activation across Australia, shaping programs, tools and customer experiences.
• Partner with Sales, Marketing, Product and Technical teams to drive activation.
• Lead customer events and lead capture and nurture programs.
• Coach a dedicated Channel Activation Specialist.
• Balance execution with strategic, insight-led initiatives.

Connaissances

Trade Marketing

Channel Activation

Customer Marketing

Shopper Marketing

Category Management

Commercial Marketing

Description du poste

Build the plan. Then win the trade.

Most activation roles focus on execution.

This one gives you the opportunity to shape the plan as well.

The painter choosing a brand.

The builder backing a recommendation.

The architect writing a specification.

The sales team looking for the right tools, programs and support to win more business.

Those decisions don't happen by accident.

They happen because somebody translated strategy into something customers can understand, believe in and act on.

That's where you come in.

Why good activation people stop scrolling

You’ll work at the intersection of Marketing, Sales, Technical and Field Teams, helping shape how one of Australia's most recognised paint brands engages professional customers across the country.

Reporting to the Marketing Manager, Trade , you’ll lead Trade Activation across Australia, developing the programs, tools and customer experiences that help drive customer acquisition and retention, increase share of wallet, grow customer loyalty, specification and business growth.

You’ll partner closely with Sales, Marketing, Product and Technical teams, lead customer events, develop lead capture and nurture programs, and coach a dedicated Channel Activation Specialist.

You’ll spend less time reacting to requests and more time building the plan.

Less time managing activity and more time driving outcomes.

You’ll help shape what's next

PPG has invested heavily in its Trade business and has ambitious plans for 2027.

This isn't about maintaining someone else's playbook.

It's about helping build it.

We're looking for someone who can bring fresh thinking, challenge traditional approaches and help elevate activation from execution-focused delivery to a more strategic, insight-led and commercially impactful function.

You’ll be backing a brand professionals already trust

Taubmans has been helping Australians paint, protect and transform spaces for generations.

Your role isn't to build awareness from scratch.

It's to help more painters, builders, architects, designers and specifiers choose it, specify it and stay loyal to it.

You’ll join a team that's big on ideas and low on ego

The expectations are high.

The conversations are honest.

The thinking is commercial.

And people are encouraged to challenge ideas, test new approaches and make things better.

You’ll work alongside an experienced and highly engaged Trade Sales team, partnering closely with stakeholders who genuinely want activation to make a bigger commercial impact.

You’ll probably see yourself in this

You’ve likely built your career in:

• Trade Marketing
• Channel Activation
• Customer Marketing
• Shopper Marketing
• Category Management
• Commercial Marketing

You know how to influence stakeholders.

You know how to bring people on the journey.

You know how to turn strategy into execution.

And while you're comfortable talking plans, budgets and commercial outcomes, what really motivates you is seeing customers engage with something you've helped create.

Experience within paint, coatings, hardware, construction or building products will be highly regarded. It's not essential.

We're more interested in people who can build relationships, understand customers and deliver results.

What's in it for you?

The opportunity to shape the future of Trade Activation across Australia.

A dedicated Activation Specialist reporting into you.

A highly engaged Trade Sales team.

Exposure to painters, builders, architects, designers and specification influencers.

The chance to work with one of Australia's most recognised paint brands.

The ability to influence strategy and see your ideas brought to life in market.

The 2027 Trade activation plan is still taking shape.

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD ®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don't stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver resul