Senior Branded Content Product Lead

News Corp Australia Sydney, AUS; Sydney; Hybride; AUD 140 000 - 180 000; Plein temps

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Résumé du poste

News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management and optimisation of our commercial article, video, and social product portfolio across on-platform and off-platform environments.

You will shape emerging areas like Generative Engine Optimisation and Creator Economy, while partnering with external tech partners to support post-sale workflows and delivery across multiple teams.

Qualifications

• 5+ years of experience in commercial content, content product management, or digital publishing.
• Proven track record developing, launching, and optimising digital content products.
• Strong commercial and analytical skills to translate data into product decisions.
• Understanding of digital content formats, distribution, monetisation, and publishing ecosystem.
• Excellent project management and stakeholder-management skills.

Responsabilités

• Conduct market and competitor research to identify trends, customer needs, and opportunities for product growth and innovation.
• Partner with the Director to translate strategy into roadmaps, initiatives, and delivery plans.
• Own end-to-end product lifecycles from discovery to launch and optimisation.
• Develop and maintain product documentation and specifications.
• Analyse data on revenue, sell-through, and audience engagement to inform decisions and measure success.
• Prepare performance reporting and recommendations for senior stakeholders.
• Collaborate with Product, Sales, Editorial, Commercial Publishing, Ad Ops, Pricing, Finance, Revenue Ops, and Partnerships.
• Work with external partners to translate requirements into post-sale workflows and optimise them.

Connaissances

Commercial content

Product management

Digital publishing

Analytical skills

Stakeholder management

Cross-functional collaboration

Outils

CMS platforms

SEO

Analytics

AVID

Monday.com

Jira

Description du poste

News Corp Australia is seeking a Senior Branded Content Product Manager to own end-to-end management and optimisation of our commercial article, video, and social product portfolio across on-platform and off-platform environments.

You will shape emerging areas like Generative Engine Optimisation and Creator Economy, while partnering with external tech partners to support post-sale workflows and delivery across multiple teams.