Senior Brand Strategist & Campaign Leader

Betashares Capital; Sydney; Presencial; AUD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Betashares Capital is seeking a Senior Brand Manager to shape and lead the brand across the next growth phase. You will translate strategy into a disciplined programme, driving major campaigns with strong ROI while ensuring relevance for both B2C and B2B audiences.

Collaborate with the CMO, in-house agency, and external partners to deliver high-quality work at pace. You will own brand governance, measurement and the execution of integrated brand campaigns, balancing long-term equity with

Formación

• Minimum 10+ years in brand marketing leadership.
• Experience owning end-to-end development and execution of major integrated campaigns across paid, owned, earned, and customer channels.
• Proven ability to balance long-term brand building with commercial growth objectives.
• Strong measurement, insights, and ability to turn data into recommendations.

Responsabilidades

• Partner with the CMO to shape brand strategy, governance and plan across B2C and B2B.
• Own end-to-end development and delivery of major brand campaigns with rapid execution and ROI focus.
• Lead brand measurement, performance tracking and post-campaign review for continuous improvement.
• Coordinate with in-house and external agencies, media, PR, and channel teams to ensure alignment.

Conocimientos

Brand strategy

Campaign delivery

B2C / B2B

Agency management

Market research

Brand measurement

Cross-functional leadership

AI-enabled branding

Stakeholder influence

Financial services/fintech familiarity

Descripción del empleo

Betashares Capital is seeking a Senior Brand Manager to shape and lead the brand across the next growth phase. You will translate strategy into a disciplined programme, driving major campaigns with strong ROI while ensuring relevance for both B2C and B2B audiences.

Collaborate with the CMO, in-house agency, and external partners to deliver high-quality work at pace. You will own brand governance, measurement and the execution of integrated brand campaigns, balancing long-term equity with