Senior Brand Lead - Product Story & Campaigns

BITKRAFT Ventures; Australia; Remote; AUD 150,000 - 180,000; Full time

Job summary

Envato is seeking a Senior Brand Lead to ensure our brand and product storytelling align across launches, campaigns and partnerships. You’ll translate product insights into a clear, compelling brand that feels useful, inspiring and uniquely Envato.

You’ll work closely with Product, Creative, Content and Growth to shape thinking behind launches, campaigns and stories. This high-visibility role offers autonomy, senior stakeholder collaboration and a chance to influence how creatives experience

Qualifications

• Deep brand and campaign experience, ideally from a digital product, subscription, technology or creative business.
• Comfortable with senior stakeholders and translating insights into action.
• Curious about AI and human judgement in crafting brand work.

Responsibilities

• Translate product insights into a clear, compelling brand story and positioning.
• Collaborate with Product Marketing and Creative Studio to land launch stories.
• Develop campaigns, partnerships and agency work to support growth.
• Influence how we build and talk about our product to customers.

Skills

Brand experience

Campaign experience

Senior stakeholder collaboration

AI curiosity

Product-led branding

Job description

Envato is seeking a Senior Brand Lead to ensure our brand and product storytelling align across launches, campaigns and partnerships. You’ll translate product insights into a clear, compelling brand that feels useful, inspiring and uniquely Envato.

You’ll work closely with Product, Creative, Content and Growth to shape thinking behind launches, campaigns and stories. This high-visibility role offers autonomy, senior stakeholder collaboration and a chance to influence how creatives experience