Marketing Operations & AI Transformation Lead

Betashares Group; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Betashares is seeking a Marketing Operations Manager to own the operational backbone of a multi-disciplinary marketing function in Sydney.

This role drives process rigor, embeds AI and automation to lift productivity, and ensures the marketing team operates with structure, efficiency and momentum across lifecycle, content, paid media, brand and channels.

You will partner with the CMO and Marketing Directors, implement workflows, and deliver measurable improvements.

Qualifications

• 7+ years of experience in marketing operations or senior campaign operations.
• Experience across multiple disciplines, including creative production, content, paid media or brand.
• Hands-on experience with marketing automation platforms. Braze is preferred, with Salesforce, HubSpot or a comparable platform considered.
• Proven track record of driving AI tool adoption and embedding automation into marketing workflows, with measurable productivity outcomes.
• Experience designing and running training or capability programmes that changed how people work.
• Strong project management and process improvement skills; experience with workflow tools such as Asana, monday.com, Jira or similar.
• Experience in regulated environments, ideally financial services or superannuation.
• Highly organised with strong attention to detail and the ability to manage multiple workstreams simultaneously.
• Commercially minded and outcome-focused.
• Clear, confident communicator, able to influence across seniority levels.
• Deep genuine interest in AI and automation as productivity and quality levers.

Responsibilities

• Own and maintain an integrated marketing operations calendar across all teams and channels: lifecycle, in-house agency, content, paid, brand, owned and earned.
• Establish and enforce operating standards, workflows and approval processes across the marketing function, ensuring consistency and accountability.
• Identify and close operational gaps across teams, driving uplift in turnaround times, brief quality, resourcing utilisation and output standards.
• Map and redesign end-to-end marketing processes, then lead the change so new ways of working are adopted and stick.
• Act as the primary operational point of contact for the CMO and Marketing Directors, providing visibility of workload, capacity and programme status across the function.
• Run the marketing operating rhythm: recurring planning and review cadences, with consistent documentation and tracking.
• Lead the identification, evaluation and rollout of AI tools across the marketing function, including generative AI for content, AI-assisted workflows for paid media, automation in the in-house agency, and AI-powered reporting.
• Build a structured programme for AI capability uplift across the team, including pilots, training, use-case documentation, adoption tracking and measurable productivity metrics, with a roadmap of AI-enabled capabilities.
• Design and run AI education across every marketing discipline, from foundations to advanced use, with hands-on sessions and practical playbooks.
• ,
• Build and maintain a shared AI toolkit for the team, including reusable prompts, skills, templates and brand guidance, so capability does not depend on individuals.
• Set and embed safe-use standards for AI in marketing, covering customer data, approved tools and compliance review of AI-assisted content, with Risk, Compliance and Technology.
• Work with the team's Braze specialist to lift Braze capability across the team, through training and AI-assisted Braze workflows, bringing that expertise to the people who need it.
• Align marketing's AI adoption with Betashares' wider AI platforms, teams and policy.
• Embed AI and automation into existing workflows to reduce manual effort, improve turnaround times and free up capacity for strategic and creative work.
• Monitor developments in martech and AI tools relevant to the marketing function; make credible, ROI-based recommendations to leadership on adoption priorities.
• Track productivity and efficiency metrics before and after AI tool implementation to demonstrate measurable impact.
• Act as the internal champion for AI adoption, creating a culture where experimentation is encouraged, learnings are shared and capability grows across the team over time.

Skills

Marketing operations

Project management

Marketing automation

AI adoption

Tools

Braze

Salesforce

HubSpot

Asana

monday.com

Jira

Job description

Betashares is seeking a Marketing Operations Manager to own the operational backbone of a multi-disciplinary marketing function in Sydney.

This role drives process rigor, embeds AI and automation to lift productivity, and ensures the marketing team operates with structure, efficiency and momentum across lifecycle, content, paid media, brand and channels.

You will partner with the CMO and Marketing Directors, implement workflows, and deliver measurable improvements.