Senior Brand Manager Coffee

Vittoria Food & Beverage; Sydney; On-site; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Direct access to decision-makers

End-to-end marketing exposure

Ongoing learning & AI tools

Interstate and international travel

Flat structure

Team collaboration

Job summary

Vittoria Food & Beverage is seeking a Senior Brand Manager to lead the annual brand plan for Vittoria Coffee, Australia’s iconic and top-selling coffee brand. You will own brand strategy, innovation, packaging and integrated campaigns, working with cross-functional teams from insight to shelf.

This role offers entrepreneurial pace in a family-owned, 70-year heritage business. You will manage budgets, coach a direct report and collaborate with Sales, Trade Marketing and Finance to drive growth

Qualifications

• Bachelor's degree in Marketing, Business or Commerce.
• 5–7+ years FMCG brand management experience.
• Proven ownership of annual brand plans from strategy through execution.
• Experience leading NPD, renovation and packaging projects.
• Strong commercial acumen across sales, market share, budgets and profitability.
• Experience leading integrated campaigns and agency partners.
• Ability to translate consumer and category insights into growth opportunities.
• Experience cross-functionally across Sales, Category, Finance and Supply Chain.
• Experience leading, coaching or developing team members.

Responsibilities

• Lead and implement the annual Coffee brand plan.
• Identify growth opportunities using consumer, category and commercial insights.
• Own brand performance and recommend actions to drive growth.
• Build and manage the innovation and renovation pipeline.
• Lead new product and packaging projects from concept to launch.
• Develop integrated campaigns that build the brand and deliver commercial outcomes.
• Lead creative, media, research and agency partners.
• Manage brand budgets, forecasts and performance reporting.
• Partner with Sales, Category and Trade Marketing on customer and channel plans.
• Support growth across Grocery, Foodservice and eCommerce.
• Lead, coach and develop a direct report.
• Influence senior stakeholders and cross-functional project teams.

Skills

FMCG brand management

Strategic planning

Cross-functional collaboration

Brand strategy

Campaign management

NPD

Education

Bachelor's degree in Marketing, Business or Commerce

Job description

Shape the Future of One of Australia’s Most Iconic Coffee Brands

Job Description

Join one of Australia’s most successful privately-owned food and beverage businesses. Vittoria Food & Beverage is home to iconic household brands and competes with some of the biggest multinationals in the world. We’re looking for an accomplished and commercially minded Senior Brand Manager to lead the annual brand plan and help shape the next phase of growth for Vittoria Coffee.

About the Role

As Senior Brand Manager, you will lead the development and execution of the annual brand plan, translating consumer, category and commercial opportunities into sustainable portfolio growth. You will own brand strategy, innovation, packaging and integrated campaign development while working closely with cross-functional teams to bring ideas from insight and concept through to shelf and market.

You will:

• Lead and implement the annual Coffee brand plan
• Identify growth opportunities using consumer, category and commercial insights
• Own brand performance and recommend actions to drive growth
• Build and manage the innovation and renovation pipeline
• Lead new product and packaging projects from concept to launch
• Develop integrated campaigns that build the brand and deliver commercial outcomes
• Lead creative, media, research and agency partners
• Manage brand budgets, forecasts and performance reporting
• Partner with Sales, Category and Trade Marketing on customer and channel plans
• Support growth across Grocery, Foodservice and eCommerce
• Lead, coach and develop a direct report
• Influence senior stakeholders and cross-functional project teams

You’ll work on Vittoria Coffee, Australia’s No. 1 pure coffee brand, within a privately held, family-owned Australian business with a legacy of over 70 years

You will join a marketing team that has worked with Oscar-winning actor Al Pacino, many of Australia’s leading fashion designers and some of the world’s best chefs, iconic restaurants and cafes.

There are opportunities for interstate and overseas travel, and you’ll gain broad exposure across retail, foodservice and direct-to-consumer channels.

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What You’ll Need to Succeed

We value marketers who think like business owners. People who can set a clear direction, turn insight into action and take ownership of delivering results. You'll bring the experience and capability to lead a major brand, while thriving in a fast-moving entrepreneurial environment.

You’ll bring:

• A Bachelor's degree in Marketing, Business or Commerce
• 5-7+ years' FMCG brand management experience
• Proven ownership of annual brand plans from strategy through execution
• Experience leading NPD, renovation and packaging projects
• Strong commercial acumen across sales, market share, budgets and profitability
• Experience leading integrated campaigns and agency partners
• Ability to translate consumer and category insights into growth opportunities
• Experience working cross-functionally across Sales, Category, Finance and Supply Chain
• Experience leading, coaching or developing team members

You will be:

• Strategic but highly hands-on
• Commercially curious and growth focused
• Confident influencing senior stakeholders
• Comfortable making decisions and operating with a high degree of ownership
• Highly organised and accountable
• Collaborative, low ego and team oriented
• Passionate about consumer brands and coffee
• Aligned with Vittoria Food & Beverage’s family values and high-performance ethos

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Why Join Vittoria Food & Beverage?

• We care about the work, not the fluff
• A flat structure with direct access to decision-makers
• Work that moves quickly, from idea to execution
• A business that’s agile, ambitious, and creatively bold
• Work with iconic Australian brands in a business that backs its people
• Learn from a team that believes in growing talent from within
• Be exposed to end-to-end marketing, from concept to shelf
• Access to ongoing learning and development
• Extensive training and exposure to the latest AI tools
• A supportive, collaborative team culture
• Interstate and international travel opportunities

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Ready to shape the future of Vittoria Coffee?

This is a senior brand role with genuine ownership, direct access to decision-makers and the opportunity to influence how an iconic Australian brand continues to grow.