Digital Brand Specialist

Vittoria Food and Beverage; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Staff discounts

Learning & development opportunities

End-to-end marketing experience

AI tools training and exposure

Supportive, collaborative team culture

Job summary

Vittoria Food & Beverage in Silverwater NSW is seeking a modern marketer who blends brand fundamentals with hands-on experience across social media, CRM, eCommerce and shopper marketing. You’ll lead campaigns from brief to evaluation and bring them to life across owned, paid and earned channels.

The role includes leading AI-enabled marketing, CRM/eDM planning, budget management, and coaching junior marketers as the business grows Vittoria Coffee, Santa Vittoria Mineral Water and Jarlsberg Cheese.

Qualifications

• Bachelor's degree in Marketing, Business or Commerce.
• Proven experience delivering integrated campaigns from brief to execution.
• Excellent project management with ability to handle multiple priorities.
• Strong ability to interpret campaign and consumer data to improve performance.
• Proven skills in briefing, presentations and stakeholder management.
• Experience using AI tools to enhance marketing effectiveness.
• Ability to balance creativity with strong attention to detail.

Responsibilities

• Assist and lead integrated campaigns from brief through to evaluation.
• Manage timelines, agencies and campaign delivery.
• Deliver campaigns across owned, paid and earned channels.
• Lead CRM and eDM planning and execution.
• Manage social content and community activity.
• Support eCommerce content and retailer media programs.
• Translate campaigns into Grocery and Foodservice activations.
• Develop creative briefs and customer-facing presentations.
• Manage campaign budgets and key suppliers.
• Support and coach junior marketers across projects.
• AI-enabled marketing planning and reporting improvements.
• Develop repeatable prompts, templates and best-practice playbooks.

Skills

Social media

CRM

eCommerce

Shopper marketing

Campaign management

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

AI tools

Job description

Vittoria Food and Beverage – Silverwater NSW

We’re a privately held, family-owned Australian business competing with some of the biggest multinationals in the world — and doing things our own way.

Since 1947, we’ve built internationally recognised household brands including Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. Today, we are Australia’s No. 1 Pure Coffee Company*, with a reputation built on quality, innovation, strong customer partnerships and an entrepreneurial approach to business.

We are looking for a modern marketer who combines strong brand fundamentals with hands‑on experience across social media, CRM, eCommerce and shopper marketing. You'll play a central role in bringing our brands to life across every consumer touchpoint, translating strategy into campaigns that connect with consumers, customers and shoppers. This is a hands‑on role for a marketer who loves bringing brands to life.

Key Responsibilities

• Assist and lead integrated campaigns from brief through to evaluation
• Manage timelines, agencies and campaign delivery
• Deliver campaigns across owned, paid and earned channels
• Lead CRM and eDM planning and execution
• Manage social content and community activity
• Support eCommerce content and retailer media programs
• Translate campaigns into Grocery and Foodservice activations
• Develop creative briefs and customer-facing presentations
• Manage campaign budgets and key suppliers
• Support and coach junior marketers across projects

AI-Integrated Responsibilities Across the Role

AI is already embedded into the way our marketing team operates. We use it across campaign planning, content development, insight generation, reporting and workflows to improve the quality, speed and effectiveness of our marketing. This role offers the opportunity to help define what best‑in‑class AI-enabled marketing looks like next.

You will

• Champion practical AI use across campaign planning, content and reporting
• Identify opportunities to improve marketing workflows through AI and automation
• Build AI-enhanced briefs, presentations and planning tools
• Accelerate ideation, concept development and creative execution
• Develop repeatable prompts, templates and best‑practice playbooks
• Support AI‑powered analysis and insight generation
• Build capability and confidence across the wider marketing team
• Help shape the future AI‑enabled marketing operating model

You’ll work across our portfolio of brands, including Vittoria Coffee, Santa Vittoria Mineral Water and Jarlsberg Cheese. You will join a marketing team that has worked with Oscar‑winning actor Al Pacino, many of Australia's leading fashion designers and some of the world's best chefs, iconic restaurants and cafes.

About You

• A Bachelor's degree in Marketing, Business or Commerce
• Strong capability across social media, CRM, eCommerce and shopper marketing
• Proven experience delivering integrated campaigns from brief to execution
• Excellent project management skills, with the ability to manage multiple priorities
• Confidence interpreting campaign and consumer data to improve performance
• Strong creative briefing, presentation and stakeholder management skills
• Practical experience using AI tools to enhance marketing effectiveness
• The ability to balance creativity with strong attention to detail

What We Offer

Joining Vittoria Food & Beverage means becoming part of a successful Australian family business with ambitious plans for continued growth. You’ll receive:

• Generous staff discounts across our product portfolio and unlimited barista‑made coffee.
• Extensive learning and development opportunities.
• Be exposed to end‑to‑end marketing, from concept to shelf
• Access to ongoing learning and development
• Extensive training and exposure to the latest AI tools
• A supportive, collaborative team culture

*Source: IRI Scan Data, Pure Coffee, Value Sales MAT to 08/08/26 (Dollars)

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.