Senior Brand Manager

Healthcare Professionals Group; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Healthcare Professionals Group seeks a strategic marketing leader to drive the allergy brand across prescription and OTC channels in Australia. You will own brand performance, forecasting, investment, and budgets, translating insights into commercial action.

You will lead multiple channels, including pharmacy activation, consumer marketing, and digital campaigns, with visibility beyond Australia and influence on broader brand evolution.

Qualifications

• End to end prescription pharmaceutical marketing experience.
• Brand launch, lifecycle and omnichannel marketing expertise.
• Proven delivery of high impact, multichannel campaigns.
• Strong forecasting, analytics, P&L and ROI discipline.
• Confident cross functional leadership and stakeholder influence.

Responsibilities

• Lead brand performance across prescription and OTC channels.
• Forecast and manage marketing budgets and investments.
• Translate customer, market and competitor insights into commercial action.
• Oversee multi-channel campaigns including pharmacy activation, education and digital.
• Collaborate with cross-functional teams to drive brand growth and lifecycle management.

Skills

Prescription marketing

Brand launch

Multichannel marketing

Forecasting & ROI

Cross-functional leadership

Education

Science/Marketing/Business degree

Job description

About the company

This global biopharmaceutical organisation develops and commercialises innovative medicines across specialist and primary healthcare markets. Its Australian business operates through a locally led structure, where teams shape market strategy and influence broader commercial direction.The organisation is recognised for innovation, strong commercial capability and an established presence across medical, pharmacy and consumer channels.

About the opportunity

This position will lead two connected commercial priorities across the allergy market: continued growth of an established prescription brand and the launch of a newly registered consumer product through the OTC pharmacy channel.

You will hold end to end accountability for brand performance, forecasting, investment and marketing budgets while translating customer, market and competitor insights into commercial action.

With a strategic, patient and customer focused approach, you will lead implementation across multiple channels, including pharmacy activation, education, consumer marketing, digital campaigns and retail execution. The launch carries strong visibility beyond Australia, creating an opportunity to influence the broader evolution of the brand.

Proven Skills & Experience

• End to end prescription pharmaceutical marketing experience
• Brand launch, lifecycle and omnichannel marketing expertise
• Proven delivery of high impact, multichannel campaigns
• Strong forecasting, analytics, P&L and ROI discipline
• Confident cross functional leadership and stakeholder influence
• Qualifications in Science, Marketing, Business or a related discipline
• Australian working rights required (no sponsorship on offer).

Culture

Agile, commercially focused and highly accountable. Teams communicate openly and collaborate closely across functions. Curiosity, initiative and new ideas are encouraged within this dynamic and visible environment.

Why this opportunity is right for you

• You seek ownership of a highly visible brand launch
• You enjoy balancing strategic thinking with strong execution
• You bring curiosity, fresh ideas and commercial confidence
• You thrive with autonomy, visibility and accountability
• You value exposure across prescription and consumer healthcare