Brand Manager

Echo Therapeutics ANZ; Sydney; On-site; AUD 100,000 - 130,000; Full time

Job summary

Echo Therapeutics is seeking an experienced Brand Manager to take ownership of assigned brands within our hospital-based pharmaceutical portfolio in Sydney. You will work closely with Sales, Medical and senior leadership to develop brands, engage healthcare professionals and drive measurable commercial outcomes.

Reporting to the Head of Sales & Marketing, you’ll manage brand plans, launches and omnichannel campaigns, ensuring regulatory compliance while delivering growth.

Qualifications

• At least three years' relevant pharmaceutical or healthcare marketing experience.
• Understanding of hospital pharmaceuticals, market access and formulary processes.
• Experience developing brand plans and delivering marketing initiatives that support commercial objectives.
• Strong analytical capability with budget management and evaluating marketing performance.
• Knowledge of Medicines Australia Code of Conduct and relevant pharmaceutical promotional requirements.
• Experience coordinating conferences, events, campaigns and digital marketing activities.
• Excellent communication, stakeholder engagement and project management skills.
• A relevant tertiary qualification in marketing, business, science, pharmacy or a related discipline.

Responsibilities

• Developing and executing annual brand plans, strategies and marketing initiatives.
• Driving brand performance through market insights, commercial analysis and targeted customer engagement.
• Planning and leading product launches, integrated campaigns and omnichannel marketing activities.
• Managing brand budgets, evaluating marketing investment and identifying growth opportunities.
• Partnering with Sales and Medical to deliver effective healthcare professional engagement and educational initiatives.
• Leading brand-related conferences, exhibitions and events, working with internal support resources and external partners.
• Developing digital marketing, promotional content and sales enablement initiatives.
• Building strong cross-functional relationships and ensuring marketing activities meet regulatory and industry requirements.

Skills

Brand management

Healthcare marketing

Budget management

Stakeholder engagement

Campaign management

Education

Relevant tertiary qualification in marketing, business, science, pharmacy or related

Job description

Echo Therapeutics | Lindfield, Sydney | Full-time

Own the brands. Shape the strategy. Drive the growth.

Are you a commercially minded pharmaceutical marketer who wants more ownership, greater variety and the opportunity to make a real impact?

Echo Therapeutics is looking for an experienced Brand Manager to take ownership of assigned brands within our predominantly hospital-based pharmaceutical portfolio.

This is an opportunity to combine strategic thinking with hands-on execution, working closely with Sales, Medical and senior leadership to develop brands, engage healthcare professionals and deliver measurable commercial outcomes.

About Echo Therapeutics

Echo Therapeutics is an Australian-owned pharmaceutical company focused on improving access to high-quality specialised medicines across Australia and New Zealand.

We're an agile, collaborative and growing business where ideas are valued, initiative is encouraged and people have the opportunity to make a genuine contribution.

Our values — Bold & Brave, Open and Community — guide how we work and grow together.

The Opportunity

Reporting to the Head of Sales & Marketing, you'll take end-to-end ownership of brand planning and execution, translating market insights into strategies and initiatives that drive product adoption and sustainable growth.

You'll be responsible for:

• Developing and executing annual brand plans, strategies and marketing initiatives.
• Driving brand performance through market insights, commercial analysis and targeted customer engagement.
• Planning and leading product launches, integrated campaigns and omnichannel marketing activities.
• Managing brand budgets, evaluating marketing investment and identifying growth opportunities.
• Partnering with Sales and Medical to deliver effective healthcare professional engagement and educational initiatives.
• Leading brand-related conferences, exhibitions and events, working with internal support resources and external partners.
• Developing digital marketing, promotional content and sales enablement initiatives.
• Building strong cross-functional relationships and ensuring marketing activities meet regulatory and industry requirements.

About You

You're a proactive, commercially focused marketer who enjoys taking ownership, turning ideas into action and seeing the results of your work.

You'll bring:

• At least three years' relevant pharmaceutical or healthcare marketing experience, including brand or product management responsibility.
• An understanding of hospital pharmaceuticals, market access, formulary processes and specialist healthcare engagement.
• Demonstrated experience developing brand plans and delivering marketing initiatives that support commercial objectives.
• Strong analytical capability, with experience managing budgets and evaluating marketing performance.
• Knowledge of the Medicines Australia Code of Conduct and relevant pharmaceutical promotional requirements.
• Experience coordinating conferences, events, campaigns and digital marketing activities.
• Excellent communication, stakeholder engagement and project management skills.
• A relevant tertiary qualification in marketing, business, science, pharmacy or a related discipline.

Importantly, you'll be comfortable working in a smaller, fast-moving organisation where collaboration, adaptability and a willingness to get involved are essential.

At Echo, you'll have the opportunity to:

• Take genuine ownership of your brands and influence their commercial success.
• Work closely with experienced Sales, Medical and business leaders.
• Contribute to a growing pharmaceutical business where your ideas can make a difference.
• Enjoy a varied role combining strategy, creativity, commercial thinking and execution.
• Help shape how we engage healthcare professionals and build our brands for the future.