Associate Brand Manager - OTC

Lupin Au; Melbourne; On-site; AUD 85,000 - 110,000; Full time

Benefits offered by this job

Mentorship and development

Competitive salary package

Flexible working environment

Job summary

Lupin AU is a leading generic pharmaceutical company in Australia, part of Lupin Limited. We are seeking an Associate Brand Manager - OTC to support strategic and commercial management of our OTC portfolio.

You will work with internal and external partners on brand strategies, launches and growth opportunities, developing skills in portfolio management and market analysis. The role reports to the Marketing Manager and offers exposure to product launches, digital marketing and cross-functional

Qualifications

• Tertiary qualification in Marketing, Business, Pharmacy, Life Sciences, or related discipline.
• Minimum 5 years' experience in Marketing, Brand Management, or related commercial role within pharma/healthcare/consumer health/FMCG.
• Strong interest in brand management and commercial marketing.

Responsibilities

• Support development and execution of annual brand and portfolio plans to achieve sales, market share and profitability.
• Assist in identifying growth opportunities through market analysis and consumer insights.
• Support planning and execution of new product launches and portfolio expansions.
• Implement brand positioning, messaging, and marketing plans across touchpoints.
• Coordinate promotional campaigns, trade marketing programs and launch activities.
• Manage website content, social media channels, and other digital platforms to enhance brand visibility.
• Develop marketing collateral, sales tools, presentations and product training materials.
• Collaborate with Sales, Regulatory Affairs, QA, Supply Chain and cross-functional teams.
• Assist with demand planning, sales forecasting and portfolio performance tracking.
• Liaise with external agencies and partners to support marketing initiatives.
• Monitor sales, market share, pricing, and competitor activity; provide insights and recommendations.

Skills

Brand management

Market analysis

Portfolio management

Stakeholder management

Excel

PowerPoint

Communication

Education

Pharmacy/Life Sciences degree

Tools

Google Analytics

Job description

Lupin AU is a leading generic pharmaceutical company, fully owned by Lupin Limited. Since 2004, we have built a strong presence in the Australian market, offering high-quality and affordable medicines sourced locally and globally. We are proud to support consumers, pharmacists and healthcare professionals nationwide with accessible healthcare solutions.

Our purpose is simple and meaningful: we catalyse treatments that transform hope into healing.

The Role

Reporting to the Marketing Manager, the Associate Brand Manager - OTC will play an important role in supporting the strategic and commercial management of our Over-the-Counter (OTC) product portfolio.

Working closely with internal stakeholders and external partners, you will assist in the development and execution of brand strategies, marketing initiatives, product launches, and portfolio growth opportunities. This is an excellent opportunity for a marketing professional looking to further develop their career in brand management within the pharmaceutical industry.

The successful candidate will be commercially minded, highly organised, and eager to develop their skills in portfolio management, market analysis, and brand development.

Key Responsibilities

• Support the development and execution of annual brand and portfolio plans to achieve sales, market share, and profitability objectives.
• Assist in identifying growth opportunities through market analysis, consumer insights, competitor monitoring, and customer feedback.
• Support the planning and execution of new product launches, line extensions, and portfolio expansion initiatives.
• Assist in implementing brand positioning, messaging, and marketing plans across customer and consumer touchpoints.
• Coordinate promotional campaigns, educational initiatives, trade marketing programs, and launch activities.
• Manage and administer company website content, social media channels, and other digital platforms to enhance brand visibility and engagement.
• Develop and coordinate marketing collateral, sales tools, presentations, and product training materials.
• Work closely with Sales, Regulatory Affairs, Quality Assurance, Supply Chain, and other cross-functional teams to support the execution of brand strategies.
• Assist with demand planning, sales forecasting, and portfolio performance tracking.
• Liaise with external agencies, suppliers, and industry partners to support marketing initiatives.
• Monitor sales performance, market share, pricing, and competitor activity, and provide insights and recommendations to support decision‑making.
• Prepare regular reports, presentations, and portfolio reviews for management.

Our Ideal Candidate

• Tertiary qualification in Marketing, Business, Pharmacy, Life Sciences, or a related discipline.
• Minimum 5 years' experience in Marketing, Brand Management, Product Management, or a related commercial role within the pharmaceutical, healthcare, consumer health, or FMCG industries.
• Strong interest in brand management and commercial marketing.
• Demonstrated analytical skills and ability to interpret market and sales data.
• Strong written and verbal communication skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Strong stakeholder management skills and a collaborative approach.
• Experience within the pharmaceutical, OTC, consumer healthcare, or pharmacy sector.
• Exposure to product launches, brand planning, or portfolio management activities.
• Experience managing digital marketing platforms, websites, and social media channels.
• Knowledge of the Australian pharmacy market and consumer healthcare industry.

Why Join Us?

This is an exciting opportunity to join a respected and trusted pharmaceutical company committed to improving the health outcomes of everyday Australians.

We offer:

• Exposure to a diverse and growing OTC portfolio.
• Mentorship and development opportunities within Brand Management.
• A collaborative, supportive, and high-performing team culture.
• Hands‑on experience across product launches, marketing campaigns, and portfolio management.
• Career progression opportunities within the business.
• Competitive salary package and employee benefits.
• A flexible and professional working environment.

Employment Requirements

Applicants must be Australian or New Zealand citizens, permanent residents, or hold an unrestricted Australian working rights visa. Visa sponsorship is not available for this position.

Note: Due to the high volume of applications we receive, only shortlisted candidates will be contacted.