Brand Manager

Inova Pharmaceuticals (Aust); Sydney; Hybrid; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Flexible leave / 4 days extra leave

Health & wellness initiatives

Learning & development

Modern central office

Rewards program

Job summary

iNova Pharmaceuticals in Sydney is seeking a Brand Manager to join the ANZ CHC Marketing team on a full-time basis. You will manage a portfolio of products, develop the business plan, and drive sales, profit and market share targets across Pharmacy and Grocery channels.

The role requires experience in Pharmaceutical OTC within Australia, delivering ATL and BTL campaigns, and strong cross-functional collaboration while adapting to a hybrid work environment and a central, outcomes-driven office

Qualifications

• Minimum 5 years’ experience in Brand Management.
• Experience in Pharmaceutical OTC within Australia is essential.
• Proven ability to lead ATL and BTL campaigns.
• Strong commercial acumen with brand P&L oversight.

Responsibilities

• Develop and execute the annual business plan for assigned brands.
• Lead product and packaging projects and manage promotional material approvals.
• Forecast, analyse market data and translate insights into growth strategies.
• Collaborate with Sales, Trade Marketing and NPD teams to implement plans.
• Track KPI’s, ROI and manage A&P spend within budget.

Skills

Brand management

Pharmaceutical OTC

FMCG

Life Sciences

Marketing strategy

Cross-functional collaboration

Data interpretation

Stakeholder communication

Education

Marketing degree or related business

Tools

Veeva CRM

Aztec

IQVIA

Circana

Nielsen

Job description

Brand Manager

About iNova

iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

We offer an award winning culture and industry leading benefits that are real, meaningful and reflect the realities of the modern and diverse lifestyles of our employees including:

• Real flexibility including hybrid and flexible working and 4 days additional leave.
• Health and wellness initiatives to support employees physical, mental and social health.
• Investment and focus on continuous learning and development for all employees.
• Modern and central office environment with outcomes-based, agile ways of working.
• A thriving rewards and recognition program.

Be part of a passionate team, focused on delivering innovative healthcare solutions that improve the lives of people around the world!

The Opportunity

We’re looking for a Brand Manager to join our ANZ Team CHC Marketing team on a full-time permanent basis. Reporting to the Senior Brand Manager, the primary purpose of this position is to manage a portfolio of products, and is responsible for achieving or exceeding designated sales, profit and market share targets for the allocated brands. This is achieved by developing and executing all elements of the business plan on time and in full. These brands are sold primarily through the Pharmacy and Grocery channels.

Key accountabilities include:

Development and implementation of the business plan for the brands in the area of responsibility.

• Maintain a high level of product knowledge and understanding of brand attributes.
• Maintain a sound understanding of consumer and shopper trends, needs and behaviours.
• Frequently conduct analysis of the market to understand market dynamics and drivers to anticipate future trends and movements.
• Conduct analysis of key competitor’s strategy and activity.
• Prepare SWOT and PEST analyses.
• Translate data (sales data and market research) into meaningful insights to identify and develop brand positioning and strategy, and critical success factors for future growth.
• Identify, plan and develop innovation pipeline (product/packaging/claims etc.) for incremental growth.
• Set pricing and channel strategy for the brand(s) in collaboration with the Sales team.
• Translate 3-year brand strategies into one year business plan with guidance from Senior Brand Manager / Marketing Manager.

Development and execution of the marketing plan in line with sales, profit, market share and spend targets.

• Implement best in class communication plans that are efficient, effective and in line with brand objectives.
• Develop high impact advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers.
• In collaboration with the National Account Management team, develop category and brand insights, brand strategies, new line / ranging proposals and customer-specific marketing plans for category reviews.
• Develop selling and point of sale materials for the field team to implement key brand initiatives in-store in line with agreed Cycle Plan.
• Regularly measure achievement of KPI’s and ROI throughout the planning period.

Management of key brand operational activities including, but not limited to:

• Lead product and packaging projects.
• Manage approval of all promotional material in the Veeva CRM system, and where necessary through external approval processes (e.g. AdCheck).
• Track product performance, lead product forecasting and rationalisation with inputs from National Account Management team.
• Review brand financial health and individual SKU profitability.
• Manage advertising and promotion (A&P) spend in line with agreed budget.
• Lead consumer and shopper market research initiatives where necessary.
• Provide supporting materials for key trade shows, congresses, sponsorships.
• Manage brand sampling program (where relevant).
• Lead innovation projects through the full iGate process.
• Lead brand projects for key NPD and promotional initiatives in collaboration with cross-functional project teams.

About You

To be successful in this role, you will have Brand Manager experience within the Pharmaceutical OTC, FMCG, or Life Sciences industries. Experience in a similar role will also be considered

Other key requirements for this role include:

• Experience in marketing of Pharmaceutical OTC within Australia (Essential)
• Proven track record of developing and leading both above-the-line (ATL) and below-the-line (BTL) campaigns to deliver to agreed communication strategy, including working with key agency contacts.
• Experience marketing products sold across the pharmacy and / or grocery channels.
• Strong commercial acumen with experience in managing a brand P&L.
• Experience in managing brand advertising and promotional spend (A&P).
• Experience in project management and leading new product development (NPD) projects including commercialisation into market.
• Ability to develop strong cross-functional relationships.
• Ability to present information and communicate effectively with internal and external stakeholders.
• Experience using scan or ex-wholesaler data reporting (Aztec, IQVIA, Circana or Nielsen) with the ability to distil data into actionable insights and recommendations for decisions.
• Minimum 5 years’ experience in Brand Management.
• Degree in marketing or a related business discipline (Desirable).
• Understanding of the TGA guidelines in relation to advertising of therapeutic products (Essential).

Diversity and Inclusion

iNova is an Equal Opportunity employer. We are committed to providing an inclusive workplace culture that values diversity and inclusion, where all our employees are recognised for their unique qualities, ideas and perspectives. We want our employees to reach their full potential, and we are always looking for aspirational people who are motivated to join us on our journey.