Senior Brand Communications Leader | Strategy, Influence & Crisis

Procter & Gamble; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Procter & Gamble in Sydney seeks a Senior Manager, Brand Communications to shape and execute our Brand PR strategy across external partners, influencers, media, NGOs, and government stakeholders. You will lead integrated communication plans and manage agency partners while guiding crisis response and reputation protection.

You will drive engaging campaigns for our world-leading brands, build strategic partnerships, and mentor a multifunctional team in a fast-paced environment.

Qualifications

• Bachelor’s degree in Communications/PR or related field is preferred.
• Minimum 6 year’s experience in Communications/Brand PR.
• Strong Communications skills and management of external partner relations.
• Experience in influencer-inspired credentialing and equity building PR programs.
• Demonstrate strategic leadership and accountability: build plans and tools for external influencers and internal partners.
• Experience in Issues and Crisis Management and Influencer Communication is an advantage.
• Be in touch externally: identify opportunities and engage diverse influencers (NGOs, KOLs, government officials).
• Role requires agility to manage multiple projects and adapt to current events.

Responsibilities

• Create integrated Brand PR strategies and plans and own execution of these plans and events.
• Build and leverage stakeholder relationships internally and externally.
• Lead planning and execution of influencer engagements and events.
• Lead risk assessment and crisis communication for the brand.
• Lead social engagement strategies and produce content that influences opinion and drives action.
• Develop Brand PR agencies and act as strategic counsel for the multifunctional team.

Skills

Influencer relations

Crisis management

Stakeholder management

Strategic leadership

External partnerships

Communications strategy

Education

Bachelor’s degree in Communications/PR

Job description

Procter & Gamble in Sydney seeks a Senior Manager, Brand Communications to shape and execute our Brand PR strategy across external partners, influencers, media, NGOs, and government stakeholders. You will lead integrated communication plans and manage agency partners while guiding crisis response and reputation protection.

You will drive engaging campaigns for our world-leading brands, build strategic partnerships, and mentor a multifunctional team in a fast-paced environment.