Senior Brand Communications Manager

Procter & Gamble; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Procter & Gamble in Sydney seeks a Senior Manager, Brand Communications to shape and execute our Brand PR strategy across external partners, influencers, media, NGOs, and government stakeholders. You will lead integrated communication plans and manage agency partners while guiding crisis response and reputation protection.

You will drive engaging campaigns for our world-leading brands, build strategic partnerships, and mentor a multifunctional team in a fast-paced environment.

Qualifications

• Bachelor’s degree in Communications/PR or related field is preferred.
• Minimum 6 year’s experience in Communications/Brand PR.
• Strong Communications skills and management of external partner relations.
• Experience in influencer-inspired credentialing and equity building PR programs.
• Demonstrate strategic leadership and accountability: build plans and tools for external influencers and internal partners.
• Experience in Issues and Crisis Management and Influencer Communication is an advantage.
• Be in touch externally: identify opportunities and engage diverse influencers (NGOs, KOLs, government officials).
• Role requires agility to manage multiple projects and adapt to current events.

Responsibilities

• Create integrated Brand PR strategies and plans and own execution of these plans and events.
• Build and leverage stakeholder relationships internally and externally.
• Lead planning and execution of influencer engagements and events.
• Lead risk assessment and crisis communication for the brand.
• Lead social engagement strategies and produce content that influences opinion and drives action.
• Develop Brand PR agencies and act as strategic counsel for the multifunctional team.

Skills

Influencer relations

Crisis management

Stakeholder management

Strategic leadership

External partnerships

Communications strategy

Education

Bachelor’s degree in Communications/PR

Job description

Job Location SYDNEY GO

Job Description At P&G, our communications group is responsible for representing our brands to outside partners like press, KOLs, agency partners, legislators, regulators, advertising clearance authorities, environmental scientists, consumer associations, and NGOs. Building and protecting the business reputation of world-leading brands is no small feat. Your skills will keep us honest and transparent as we seek to tell the story of our brands. Are you ready to take the challenge? Then the P&G Communications team might be perfect for you. The Senior Manager, Brand Communications will create and support the implementation of the Brand communications strategy. The strategy would encompass develop a variety of strong and trustworthy relationships with partners that can be used to build and protect the reputation of the sector brands.

You’ll be responsible for:

• Creating integrated communication / Brand PR strategies and plans that generate earned awareness and advocacy and own the execution of these plans & events.
• Building, maintaining and leveraging superior stakeholder relationships both internally and externally
• Leading the planning and execution of influencer engagements and events
• Leading risk assessment including the handling of brand issues and crisis communication
• Leading social engagement strategies, community management and produce compelling content that influences opinion and drives action in support of the brands.
• Handling and developing Brand PR agencies and acting as a strategic counsel and leader for the multifunctional team

So here’s the opportunity: help us build effective communicating in a way that improves and impacts lives.

Qualifications

If you're a good fit you will:

• Australian Citizen or Permanent Resident, or New Zealand Citizen
• Bachelor’s degree in Communications/PR or related fields are preferred
• Minimum 6 year’s experience in Communications/Brand PR.
• Strong Communications skills and management of external partner relations.
• You will have experience in influencer-inspired credentialing and equity building PR programs.
• Demonstrate strategic leadership and Accountability: Excellent understanding of the needs of both external influencers and internal business partners and build plans, communication tools to meet these needs.
• Experience in Issues and Crisis Management and Influencer Communication is an advantage
• Be in touch externally: You will need to be able to identify external opportunities and work with a diverse mix of influencers relevant to the business: from media contacts to business leaders and local partner contacts such as NGOs, Key Opinion Leaders and government officials.
• This role requires considerable agility and flexibility because of the number of projects to be managed simultaneously and by the fact that it is very dependent on current events and events that can happen from outside

About Us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas. We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number R000154092

Job Segmentation Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.