Senior PR & Communications Strategist

Betashares; Sydney; On-site; AUD 150,000 - 220,000; Full time

Job summary

Betashares, Sydney-based, seeks a Senior Manager, PR & Communications to lead defined media relations and communications that strengthen our brand, products, investment insights and spokespeople across mainstream and trade media. This role shapes media strategy, campaigns and measurement, provides counsel to internal teams and agencies, and translates complex investment topics into credible stories.

The ideal candidate has 10+ years in PR, excels at messaging, and can lead through influence in a

Qualifications

• 10+ years in PR, communications, or corporate affairs with senior stakeholder relationships.
• Proven ability to lead media strategy across multiple outlets.
• Strong understanding of finance, investing or regulated topics.
• Excellent writing and editing across pitches, press releases, Q&As and thought leadership.

Responsibilities

• Lead the development and delivery of defined PR and communications plans aligned to brand, product and commercial priorities.
• Own media relationships and proactive media strategy across our highly regarded investment strategy team.
• Shape clear, compelling narratives from investment, ETF, market and consumer finance themes, ensuring messaging is accurate and media-ready.
• Advise senior stakeholders and spokespeople on media approach, messaging, interview preparation and external communications risk.
• Lead integrated PR campaigns, research-led initiatives and thought leadership activity with cross-functional teams.
• Manage reactive media enquiries and support issues management, escalating sensitive matters as needed.
• Direct day-to-day agency activity, including briefing, prioritisation, quality control and performance review.
• Set clear reporting rhythms and use media coverage and metrics to improve PR effectiveness.

Skills

Media strategy

Media relations

Stakeholder management

Crisis communications

Executive coaching

Tools

PR software

Media monitoring tools

Microsoft Office

Job description

Betashares, Sydney-based, seeks a Senior Manager, PR & Communications to lead defined media relations and communications that strengthen our brand, products, investment insights and spokespeople across mainstream and trade media. This role shapes media strategy, campaigns and measurement, provides counsel to internal teams and agencies, and translates complex investment topics into credible stories.

The ideal candidate has 10+ years in PR, excels at messaging, and can lead through influence in a