Director, Integrated Brand Experience & Growth

Cari

Sydney

Hybrid

AUD 180,000 - 240,000

Full time

9 days ago

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Job summary

Colgate-Palmolive is seeking a senior marketing leader to drive digital content and media strategy in Sydney. You will oversee IMC campaigns across TV, digital, social, and PR, ensuring seamless brand experiences and strong ROI.

The role requires 10+ years in digital marketing within a matrixed organization, with proven agency management and cross-functional collaboration across Brand, Digital, and Retail teams.

Qualifications

10+ years in digital marketing, content and media strategy.
Experience managing influencer programs and multi-channel campaigns.
Proven ability to lead cross-functional teams in a matrixed organization.

Responsibilities

Lead IMC strategy across TV, online/video, social, PR and shopper touchpoints.
Oversee agency selection, briefs, budgets and asset delivery.
Drive ROI, KPIs, SEO and market intelligence to grow brand equity.
Collaborate with APAC leadership to align strategy.

Skills

Digital marketing

Content strategy

Media planning

Agency management

Stakeholder leadership

Campaign analytics

Job description

The role requires 10+ years in digital marketing within a matrixed organization, with proven agency management and cross-functional collaboration across Brand, Digital, and Retail teams.

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