Senior Brand Manager

Procter & Gamble; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Procter & Gamble is seeking a Senior Brand Manager in Sydney to lead marketing and commercial plans for one of our billion-dollar brands. You will own the Integrated Brand Plan, work with a multi-functional team and guide pricing, promotions and digital initiatives to win with local consumers.

You will report to the Brand Director and collaborate with Market Knowledge, Sales, Communications, Finance and R&D to deliver end-to-end plans for the region, ensuring profitable growth and relevant

Qualifications

• Bachelor’s degree in marketing or a related field.
• 4-7 years of proven experience in brand management, digital media, consulting or consumer journey design experience or similar required.
• Strengths with strategic and analytical thinking/ problem-solving abilities.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.

Responsibilities

• Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth.
• Own P&L investment decisions to maximise profitability.
• Digital transformation: Delivering integrated digital action plan including but not limited to effectiveness of our data strategy, eCRM, digital advertising, social media engagement, search, and eCommerce.
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.).
• Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms.

Skills

Brand management

Digital media

Consulting

Consumer journey

Education

Bachelor’s degree in marketing

Job description

Job Location SYDNEY GO Job Description Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. Your Team

Your Team

You will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth.
• Own P&L investment decisions to maximise profitability.
• Digital transformation: Delivering integrated digital action plan including but not limited to effectiveness of our, data strategy, eCRM, digital advertising (leverage opportunity for personalization and re-targeting), social media engagement, search, and eCommerce.
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Work with R&D and technical team to design the right package & formula to win locally with key customers and/or channels while managing the product cost within affordable levels.
• Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms.

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Qualifications

• Bachelor’s degree in marketing or a related field
• 4-7 years of proven experience in brand management, digital media, consulting or consumer journey design experience or similar required
• Strengths with strategic and analytical thinking/ problem-solving abilities
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities

Job Schedule Full time

Job Number R000160194 Job Segmentation Experienced Professionals