Senior Brand Manager: Growth & Digital Strategy

Procter & Gamble; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Procter & Gamble is seeking a Senior Brand Manager in Sydney to lead marketing and commercial plans for one of our billion-dollar brands. You will own the Integrated Brand Plan, work with a multi-functional team and guide pricing, promotions and digital initiatives to win with local consumers.

You will report to the Brand Director and collaborate with Market Knowledge, Sales, Communications, Finance and R&D to deliver end-to-end plans for the region, ensuring profitable growth and relevant

Qualifications

• Bachelor’s degree in marketing or a related field.
• 4-7 years of proven experience in brand management, digital media, consulting or consumer journey design experience or similar required.
• Strengths with strategic and analytical thinking/ problem-solving abilities.
• An ability to drive innovation and brand growth.
• Strong ability to communicate and team capabilities.

Responsibilities

• Brand Strategy: Owns the Integrated Brand Plan, Brand Strategy and Initiative Masterplan to create and execute brand strategies for key projects and initiatives to deliver brand growth.
• Own P&L investment decisions to maximise profitability.
• Digital transformation: Delivering integrated digital action plan including but not limited to effectiveness of our data strategy, eCRM, digital advertising, social media engagement, search, and eCommerce.
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers.
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers’ unmet needs.
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers.
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.).
• Collaborate with local trade team to craft promotion/ pricing strategy and customer/ distributor trade terms.

Skills

Brand management

Digital media

Consulting

Consumer journey

Education

Bachelor’s degree in marketing

Job description

Procter & Gamble is seeking a Senior Brand Manager in Sydney to lead marketing and commercial plans for one of our billion-dollar brands. You will own the Integrated Brand Plan, work with a multi-functional team and guide pricing, promotions and digital initiatives to win with local consumers.

You will report to the Brand Director and collaborate with Market Knowledge, Sales, Communications, Finance and R&D to deliver end-to-end plans for the region, ensuring profitable growth and relevant