Segment GTM Analyst: Churn & Revenue Forecasting

Vocus; Melbourne, Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

Vocus is seeking a Segment GTM Analyst who will turn customer, revenue, margin and behavioural data into actionable insights, focusing on churn forecasting and performance management across B2B segments. You will identify churn drivers, model outcomes and measure retention initiatives, reporting to the Head of Segment GTM.

You will build forecasts, analyse cohorts and support regular business reviews, collaborating with GTM, Sales, Product and Marketing to drive profitability and customer

Qualifications

• 5+ years of experience in commercial analysis/business performance.
• Experience in telco, ICT or SIO based industries.
• Proven experience in supporting GTM or sales teams with commercial signs.
• Exposure to churn, pricing, customer lifecycle analytics advantageous.
• Comfortable operating in fast pace, data driven environment.

Responsibilities

• Build and maintain segment-level forecasts, risk models and scenario analyses focusing on churn, retention and performance drivers.
• Analyse cohorts, behavioural trends and commercial performance across segments, products, lifecycle stages and contract profiles.
• Measure impact of retention initiatives and translate insights into actionable recommendations for GTM, Sales, Product and Marketing teams.
• Leverage AI, EDW and advanced analytical techniques to improve forecasting accuracy and decision-making.
• Translate model outputs into clear commercial recommendations and partner with cross-functional teams to operationalise new analytics capabilities.
• Support monthly, quarterly and annual business performance reviews through forecasting, reporting and executive-ready insights.

Skills

Forecasting

Churn analytics

Commercial analysis

Stakeholder collaboration

Tools

SQL

Power BI

AI/ML basics

Job description

Vocus is seeking a Segment GTM Analyst who will turn customer, revenue, margin and behavioural data into actionable insights, focusing on churn forecasting and performance management across B2B segments. You will identify churn drivers, model outcomes and measure retention initiatives, reporting to the Head of Segment GTM.

You will build forecasts, analyse cohorts and support regular business reviews, collaborating with GTM, Sales, Product and Marketing to drive profitability and customer