Commercial Analyst

Vocus Group; Melbourne; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Hybrid working environment

Flexible hours

Study assistance programs

Health and wellness offerings

Extra leave options

Job summary

Vocus Group in Melbourne is seeking a Segment GTM Analyst to turn customer, revenue and behavioural data into actionable insights, with a primary focus on churn forecasting, retention analytics and performance management across B2B segments.

Reporting to the Head of Segment GTM, you will work with GTM leads and cross-functional stakeholders to deliver commercially focused insights that support decision making, pricing actions and strategic initiatives in a hybrid work environment.

Qualifications

• 5+ years’ experience in commercial analysis/business performance.
• Experience in telco, ICT or SIO based industries.
• Proven experience in supporting GTM or sales teams with commercial signs.
• Exposure to churn, pricing, customer lifecycle analytics advantageous.
• Comfortable operating in fast pace, data driven environment.

Responsibilities

• Build and maintain segment-level forecasts, risk models and scenario analyses focusing on churn, retention and commercial drivers.
• Analyse customer cohorts, behavioural trends and performance across segments, products, lifecycle stages and contract profiles to identify churn risks and growth opportunities.
• Measure impact of retention initiatives and commercial actions; translate insights into actionable recommendations for GTM, Sales, Product and Marketing.
• Leverage AI, EDW and advanced analytical techniques to enhance forecasting accuracy and identify churn/growth signals.
• Translate model outputs into clear commercial recommendations; partner with Data, Finance, Product, Commercial, Analytics and Technology teams to operationalise new capabilities.
• Support monthly, quarterly and annual business performance reviews with forecasting, reporting and executive-ready insights.

Skills

Forecasting

Churn analytics

Cross-functional collaboration

Data storytelling

Tools

SQL

Power BI

Python

Job description

As a Segment GTM Analyst, you will provide analytical and commercial support to the Segment GTM team by turning customer, revenue, margin and behavioural data into actionable insights. In the immediate term, the role will have a primary focus on strengthening churn forecasting, analytics and performance management across B2B segments. This includes identifying customer and revenue risks, analysing churn drivers, prioritising at-risk cohorts, modelling potential outcomes and measuring the impact of retention initiatives.

Reporting to the Head of Segment GTM, the role will work with GTM leads and cross-functional stakeholders to provide clear, commercially focused insights that support informed decision-making and effective execution. The role follows Vocus’s hybrid working pattern and may require occasional travel to customer and industry meetings; no security clearance or shift work is required.

What you’ll be doing day-to-day

• Build and maintain segment-level forecasts, risk models and scenario analyses to quantify customer, service, revenue and margin impacts, with a particular focus on churn, retention and commercial performance drivers
• Analyse customer cohorts, behavioural trends and commercial performance across segments, products, lifecycle stages and contract profiles to identify churn risks, growth opportunities and emerging trends
• Measure the impact of retention initiatives and commercial actions, including save campaigns, pricing actions and renewal programs, and translate insights into actionable recommendations for GTM, Sales, Product and Marketing teams to improve retention, growth, profitability and customer outcomes
• Leverage AI, EDW and advanced analytical techniques to enhance forecasting accuracy, identify emerging churn and growth signals, and improve decision-making
• Translate model outputs and AI-generated insights into clear commercial recommendations, while partnering with Data, Finance, Product, Commercial, Analytics and Technology teams to assess and operationalise new analytical capabilities
• Support regular monthly, quarterly and annual business performance reviews through forecasting, reporting and executive-ready insights that highlight key drivers, risks, opportunities, performance movements and recommended actions
• Support high-impact strategic initiatives across the business, including cost optimisation, productivity improvement, pricing analysis, AI-enabled opportunities and commercial transformation projects
• Apply strong analytical judgement to interpret complex datasets and AI-generated outputs, quantify business value, and deliver actionable recommendations that improve profitability, customer outcomes and operational efficiency.

What you’ll bring to this role

• 5+ years’ experience in commercial analysis/business performance
• Experience in telco, ICT or SIO based industries
• Proven experience in supporting GTM or sales teams with commercial signs
• Exposure to churn, pricing, customer lifecycle analytics advantageous
• Comfortable operating in fast pace, data driven environment.

What We Offer

Working at Vocus will give you rewarding experiences and the opportunity to do extraordinary work. You will enjoy:

• Diverse and dynamic teams with a supportive and inclusive culture.
• Supportive career development plans with comprehensive ongoing training, support, and development opportunities.
• Flexible hours and a hybrid working environment
• Generous discounts on power, gas, mobile and internet; plus, discounts to over 400 retailers.
• Competitive leave options, including anniversary leave, purchased leave, parental leave, volunteering leave, study leave, and 5 extra days of Vocus leave each year, plus more.
• Study assistance programs to excel your personal growth, learning and development.
• Health and wellness offerings, including access to our wellbeing initiatives that can help you from a financial, psychological, and physical perspective.

Working at Vocus is never just a job – it’s personal. We’re crazy about our customers and believe our people are the difference. Our wonderfully diverse team and a vibrant culture define us. We care about the impact we have on our people, our customers, and our communities and are committed to operating as a responsible, ethical business.

We pride ourselves on setting audacious and ambitious goals and believe that we can play our part in changing the Australian telecommunications landscape and make a fundamental difference to people’s lives.

With us, you’ll have the opportunity to lead and inspire teams, work on projects that are shaping the future of telecommunications and become part of a culture that thrives on creativity, encourages new ideas, and provides a collaborative and inclusive environment.

About Us

As Australia’s specialist fibre and network solutions provider, we own and operate 25,000km of secure, high-capacity fibre connecting people, businesses, governments, and communities across Australia to the world. Through our well-known retail brands, we deliver simple and affordable broadband, mobile, voice and energy services with the purpose of Building Critical Connections. Enabling Better Possibilities.

Ready to take the next step?

If you like the sound of this role and think you’d do a great job, but are worried you don’t tick every box, we encourage you to back yourself – we know that diverse groups are less-likely to apply for roles they’re not 100% qualified for, but just as likely to succeed at them!

We are a proud equal opportunity employer committed to providing a safe, diverse, and inclusive working environment where all our team members feel like they belong. We know diversity makes us stronger and we encourage applications irrespective of background, age, origin, gender, sexual orientation, identity, or ability.

If you feel comfortable, please let us know if you have any accessibility requirements upon application, so we can make any adjustments required to support you throughout our recruitment process.