Search Engine Optimization Specialist

Searchability; Sydney; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Searchability, a digital agency, is seeking an SEO Specialist to strengthen organic visibility across client accounts. You will own day-to-day optimization, work on technical SEO, content strategy and GEO/AI-driven discovery to boost performance.

You will analyze sites, research keywords and competitors, report on trends, and collaborate with a team of digital specialists in a hybrid Sydney office. Fresh updates on search algorithms and GEO initiatives will shape your work.

Qualifications

• 4 years' experience in SEO, ideally within a digital or performance marketing agency.
• Good knowledge of technical SEO, on-page optimisation, content and link-building fundamentals.
• Familiarity with tools such as Screaming Frog, Ahrefs, SEMrush or equivalent platforms
• Confidence analysing organic search data, identifying trends and recommending improvements
• Experience with keyword research, website analysis and competitor benchmarking
• Strong time management skills and the ability to balance competing priorities across multiple accounts
• Clear communication skills, with the ability to explain findings and recommendations to clients and colleagues
• A curious, proactive mindset and an interest in GEO and AI-driven discovery

Responsibilities

• Drive organic growth across a varied portfolio of clients and industries.
• Get hands-on with technical SEO, content strategy and organic performance.
• Identify technical issues and growth opportunities on client sites.
• Track organic performance and prepare client-friendly reports.
• Collaborate with other digital specialists to align SEO with wider marketing objectives.
• Keep up with search algorithm changes and AI-powered search trends.

Skills

SEO fundamentals

Data analysis

Communication

Time management

GEO/AI interest

Tools

Screaming Frog

Ahrefs

SEMrush

Job description

SEO / Technical SEO / Organic Search / Content Strategy / GEO / AI Search

• Drive organic growth across a varied portfolio of clients and industries
• Get hands-on with technical SEO, content strategy and organic performance
• Work alongside experienced digital specialists in a collaborative agency environment
• Salary up to $100K + super + hybrid working

WHO ARE WE?...

We are working with a digital agency that helps ambitious brands grow through smart, data-led marketing strategies. As the search landscape continues to evolve, they are looking for an SEO Specialist to join their team and help strengthen organic visibility and performance across a range of client accounts.

This is an opportunity for someone with a solid SEO foundation to take ownership of day-to-day optimisation, contribute to broader client strategies and work closely with specialists across the digital landscape. You'll also have the chance to expand your knowledge of emerging search trends, including AI-driven discovery and Generative Engine Optimisation (GEO).

As the SEO Specialist, you'll help deliver organic search strategies that align with client objectives and create measurable improvements in visibility, traffic and engagement. You'll analyse websites to uncover technical issues and growth opportunities, research keywords and competitors, and identify content opportunities that can improve organic performance. You'll also help shape optimisation priorities, recommend improvements to site architecture and indexability, and support the implementation of on-page and off-page initiatives.

A key part of the role will involve tracking organic performance, analysing trends and preparing reports that turn data into meaningful recommendations. You'll contribute to client updates and strategy discussions, working alongside other digital specialists to ensure SEO supports wider marketing objectives. You'll also keep up with changes in search engine algorithms and AI-powered search experiences, exploring ways to improve visibility beyond traditional search results. From supporting GEO initiatives to finding more efficient ways of working, you'll have the opportunity to contribute ideas and continue developing your skills.

WHAT YOU NEED TO HAVE?...

• 4 years' experience in SEO, ideally within a digital or performance marketing agency
• Good knowledge of technical SEO, on-page optimisation, content and link-building fundamentals
• Familiarity with tools such as Screaming Frog, Ahrefs, SEMrush or equivalent platforms
• Confidence analysing organic search data, identifying trends and recommending improvements
• Experience with keyword research, website analysis and competitor benchmarking
• Strong time management skills and the ability to balance competing priorities across multiple accounts
• Clear communication skills, with the ability to explain findings and recommendations to clients and colleagues
• A curious, proactive mindset and an interest in the future of organic search, GEO and AI-driven discovery