Sales Manager – Wine & Hospitality

WineJobs; Adelaide; Hybrid; AUD 90,000 - 140,000; Full time

Job summary

Somm Wine Merchants in South Australia is seeking a Sales Manager for a full-time hybrid role based in the Greater Adelaide Area with some work-from-home flexibility. You will oversee and grow relationships with corporate clients, retailers and licensed venues, drive sales of boutique and premium wine brands, identify new business opportunities, manage key accounts, and support pricing and proposals.

Travel within the region will be required.

Qualifications

• Demonstrated sales management experience in wine or FMCG with revenue targets.
• Strong account management and business development skills.
• Knowledge of South Australian wine regions or willingness to learn.
• Proficiency with CRM systems and sales reporting tools.
• Excellent communication and interpersonal skills.
• Ability to work independently in a hybrid environment and travel within Greater Adelaide.

Responsibilities

• Identify new business opportunities with corporate clients, retailers and venues.
• Manage key accounts and deliver proposals and pricing.
• Track sales performance against targets and report findings.
• Collaborate with marketing on promotional campaigns.
• Provide product training and tastings to clients.
• Use sales technology and CRM tools to maintain records.
• Contribute to strategy and market feedback for the SA wine market.

Skills

Sales leadership

Account management

Business development

CRM systems

Negotiation

Communication skills

Education

Business/Marketing degree (advantage)

Tools

CRM software

MS Office

Job description

Company Description

Somm Wine Merchants is an independent South Australian wine merchant with over 40 years of combined industry experience, focused on capturing the boutique winery market. The portfolio features an impressive selection of wine brands crafted by award-winning producers from South Australian wine regions. The company provides access to some of Australia’s finest and rarest wines at competitive market prices, serving corporate clients, retailers, and licensed venues. Somm Wine Merchants is supported by innovative technology designed to enhance customer usability and overall buying experience. The business is growing and evolving, offering opportunities for team members to shape its market presence.

Role Description

The Sales Manager role is a full-time hybrid position based in the Greater Adelaide Area, with flexibility for some work from home. The Sales Manager will oversee and grow relationships with corporate clients, retailers, and licensed venues, driving sales of boutique and premium wine brands. Daily responsibilities include identifying new business opportunities, managing key accounts, preparing proposals and pricing, and tracking sales performance against targets. The role will also involve collaborating with marketing to support promotional campaigns, providing product training and tastings for clients, and using sales technology and CRM tools to maintain accurate records. The Sales Manager will contribute to strategy development, provide market feedback, and help shape Somm Wine Merchants’ reputation in the South Australian wine market.

Qualifications

• Demonstrated sales management experience, preferably in wine, beverages, or FMCG, with a track record of meeting or exceeding revenue targets.
• Strong account management and business development skills, including relationship building, negotiation, and customer retention.
• Knowledge of South Australian wine regions, wine brands, and general wine industry trends, or a strong interest and willingness to learn.
• Proficiency with CRM systems, sales reporting tools, and basic MS Office or equivalent productivity software.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage a range of stakeholders (corporates, retailers, licensed venues).
• Ability to work independently in a hybrid environment, organize priorities, and manage time effectively across field and remote work.
• Valid driver’s license and ability to travel within the Greater Adelaide Area and regional wine areas for client visits and events.
• Relevant tertiary qualification in business, marketing, or a related field is an advantage but not essential; WSET or similar wine education is highly regarded.