Sales Executive: Digital Product Solutions

Appello; The Rocks; On-site; AUD 90,000 - 130,000; Full time

Job summary

Appello, a global digital product development company headquartered in Sydney, is hiring a Sales Executive to drive growth for our digital product solutions. This full-time role suits someone with 3–5 years in B2B IT sales experience.

You will qualify opportunities, lead conversations with founders and business owners, tailor pitches with our technical and product teams, and manage a lean, high-integrity sales pipeline.

Qualifications

• 3+ years of B2B sales experience in IT outsourcing, consulting or digital agency.
• Experience selling to Enterprise companies (1000+ employees).
• Ability to connect with founders and understand business challenges.
• Resilient, self-motivated and proactive in following up leads.

Responsibilities

• Qualify and convert inbound leads via website, referrals and events.
• Lead sales conversations with founders and business owners, from first call to signed agreement.
• Collaborate with technical and product teams to tailor pitches and proposals.
• Maintain a lean, high-integrity sales pipeline and report progress weekly.
• Manage client relationships from a commercial and product perspective.
• Grow your commercial skillset under senior guidance.

Skills

B2B sales

Enterprise sales

Communication

Tech-savvy

Lead follow-up

Job description

We are hiring: Sales Executive: Digital Product Solutions

About Appello Appello is a global digital product development company headquartered in Sydney, delivering custom software solutions to ambitious start-ups, SMEs, and enterprise clients. From intelligent platforms to sleek mobile apps, we turn complex ideas into elegant, scalable products. With a track record of 300+ successful projects delivered across finance, health, education, property, and more, our in-house team of designers, engineers, and project managers partner with clients to deliver high-impact, world-class solutions.

The Opportunity

• We're looking for a driven Sales Executive to join us on a full-time contract to help accelerate our growth.
• This is a middle/senior role, ideal for someone with 3-5 years' experience in B2B sales in IT.
• You'll work autonomously to qualify and close opportunities with SMEs and start-ups across a range of industries. You'll also be supported to refine your approach and deepen your understanding of software development services and solution design.

What You'll Be Doing

• Qualify and convert inbound leads via website, referrals and events
• Lead sales conversations with founders and business owners, from first call to signed agreement
• Collaborate with technical and product teams to tailor pitches and proposals
• Maintain a lean, high-integrity sales pipeline and report on progress weekly
• Manage client relationships from a commercial and product perspective
• Learn fast, stay curious, and grow your commercial skillset under senior guidance

What We're Looking For

• 3+ years of B2B sales experience in IT - outsourcing software development, IT consulting or digital agency IS A MUST.
• Experience in B2B sales with Enterprise companies (1000+ employers)
• Ability to connect with founders, understand business challenges, and find solutions
• Resilient, self-motivated, and proactive in following up and converting leads
• Clear communicator, both spoken and written, with strong commercial instincts
• Tech-savvy and quick to learn - no coding skills required, but curiosity expected

Reporting to the Commercial Director