Sales Engineer

SAFEgroup Automation; Newcastle; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible work options

Profit Sharing Incentive Program

Novated leases

Extended paid parental leave

Team social events

Employee Assistance Program

Job summary

SAFEgroup Automation (SGA) is seeking a Sales Engineer to join our Newcastle team. You’ll develop engineering estimates and client proposals across core sectors, supporting account management and business development activities.

You’ll work with the NSW leadership to drive sales, assist pre-sales activities, and align with the broader business strategy. This role suits technically inclined professionals who enjoy relationship-building, value delivery, and innovation in automation and control

Qualifications

• Technical experience in electrical engineering, ideally with automation, telemetry and control systems project delivery exposure.
• Strong interpersonal, negotiation, and problem-solving skills.
• A team-oriented mindset with a service and safety focus.
• Strong organisational skills and a demonstrated capacity to manage project work.

Responsibilities

• Developing and executing monthly sales contact plans.
• Preparing tenders, quotations and track all sales activities in CRM.
• Ensuring alignment with budgets and business plans through strategic planning.
• Maintaining and growing client relationships to ensure retention and repeat business.
• Provide regular reports to senior leadership on sales performance and client engagement.
• Track KPIs such as new clients/projects, value of quotes/contracts, and client retention ensuring that are completed in line with the sales plan.

Skills

Electrical engineering

PLC/SCADA

Solution selling

Client engagement

Negotiation

Project management

Education

Engineering degree

Tools

Schneider

Rockwell

Siemens

Ignition

Job description

SAFEgroup Automation (SGA), with a combined team of over 180 engineers, delivers a depth of experience to our clients and provides a wide range of career opportunities for our employees. We have built a successful business around using innovative technologies to provide custom solutions for those industries such as water and wastewater, utilities, infrastructure, manufacturing, and food and beverages. We are extremely proud of our client-centric culture and providing clients with innovative solutions that make a real difference by improving production, efficiency, reliability, safety and cost savings.

About the Role

An opportunity has arisen for a Sales Engineer with a problem-solving mindset to join our Newcastle team.At SAFEgroup Automation (SGA), our engineers are our greatest asset. Their technical expertise and client relationships naturally drive growth. This role is designed to harness that strength by developing well considered engineering estimates and client proposals across key sectors, supporting account management and business development activities.

You’ll work closely with our NSW leadership team to drive sales, support our engineers in pre-sales activities, and ensure alignment with our broader business strategy. This is a fantastic opportunity for someone with technical skills and experience or an interest in sales who thrives on building relationships, delivering value, and driving innovation in automation and control systems.

Sales Engineer is responsible for:

• Developing and executing monthly sales contact plans
• Preparing tenders, quotations and track all sales activities in CRM
• Ensuring alignment with budgets and business plans through strategic planning
• Maintaining and growing client relationships to ensure retention and repeat business
• Provide regular reports to senior leadership on sales performance and client engagement
• Track KPIs such as new clients/projects, value of quotes/contracts, and client retention ensuring that are completed in line with the sales plan

What We Offer You

• An exciting opportunity to develop your career with ongoing training and mentorship
• Exposure to innovative, industry-leading projects
• Leading automation technology
• Flexible work options
• A positive, inclusive team culture
• Regular executive team exposure
• Profit Sharing Incentive Program
• Extended paid parental leave
• Fun workspaces including games areas
• Fresh fruit, refreshments and regular team social events
• Recruitment referral bonuses
• Novated leases
• Workplace Banking Program with exclusive discounts and benefits
• Access to Employee Assistance Program

About You

You’re a technically savvy engineering professional with an interest in the commercial aspects of client relationships and a passion for customer engagement. You’ll bring:

• Technical experience in electrical engineering, ideally with automation, telemetry and control systems project delivery exposure
• Strong interpersonal, negotiation, and problem-solving skills
• A team-oriented mindset with a service and safety focus
• Strong organisational skills and a demonstrated capacity to manage project work
• Ability to manage time and resources effectively
• A proactive approach to leadership, innovation, and client engagement
• Exceptional written and oral communication skills
• Proven critical reasoning and strategic thinking
• Exceptional client relationship skills

Desirable Experience and Skills

• A strong understanding of PLC/SCADA systems, telemetry and RTU's, industrial communications, network design, and development
• Extensive experience in solution selling based on the Schneider, Rockwell, Siemens, or Ignition platforms
• Demonstrated experience building pipelines, solutions selling, closing deals that work for all parties, and as a result exceeding sales targets
• Degree in any of; Computer / Electrical / Electronic / Mechatronic / Mechanical Engineering or similar discipline
• Two years experience in a engineering role
• Proven ability to work in a team and autonomous environment

Why Join Us

At SGA, we are committed to fostering a culture that empowers our people, encourages sustainability, and promotes teamwork and work-life balance. Our Mission is to raise the bar in engineering. For the successful candidate, the position will offer the opportunity to join a dynamic team developing leading solutions in industrial automation.

At SGA we strive to create a place where everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.