Sales Development Representative (Enterprise Software & AI)

Software Co ?; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Software Co is seeking an experienced Sales Development Representative (SDR) to engage medium and large Australian enterprises and create opportunities for our leadership team. You will navigate complex organisations and connect with senior decision-makers to qualify high-value opportunities.

Responsibilities include targeted prospecting across Australia, multi-channel outreach, building account plans, and maintaining CRM records.

Qualifications

• 3+ years of SDR, BDR, or enterprise lead generation experience.
• Proven experience selling into Australian businesses.
• Experience generating opportunities for enterprise software, technology services, digital transformation projects, consulting services, AI or automation solutions.
• Strong understanding of enterprise sales processes.
• Excellent written and verbal communication skills.

Responsibilities

• Enterprise Prospecting
• Identify and research target accounts across Australia
• Build strategic prospect lists and account plans
• Engage decision-makers including CEOs, CIOs, CTOs, COOs, Heads of Innovation, Digital Transformation leaders, and Product Executives
• Outbound Sales Development
• Execute multi-channel outreach campaigns across phone, email, LinkedIn, and other channels
• Generate qualified meetings for senior sales and leadership teams
• Build and nurture relationships within target accounts
• Pipeline Generation
• Maintain accurate CRM records and sales activities
• Collaborate with leadership to refine targeting, messaging, and outreach strategies
• Market Intelligence
• Monitor industry trends and emerging opportunities
• Identify organisations investing in digital transformation, AI adoption, automation, and custom software development
• Provide feedback to marketing and leadership teams to improve campaign effectiveness

Skills

Enterprise lead generation

Australian market experience

C-level outreach

Written and verbal communication

Tools

CRM systems

LinkedIn prospecting

Sales engagement platforms

Job description

Help Australia's Leading Businesses Transform Through Software & AI

At Software Co, we build custom software platforms, AI solutions, automation systems, mobile applications, and digital products that help organisations innovate, scale, and operate more efficiently.

Over the past decade, we have helped hundreds of companies turn ambitious ideas into successful technology platforms. Today, as AI reshapes entire industries, demand for our services continues to grow.

We are looking for an experienced Sales Development Representative (SDR) to help us engage medium and large enterprises across Australia and create opportunities for our leadership team to win transformative software development and AI automation projects.

This is not an entry-level SDR role. We are looking for someone who understands how to navigate complex organisations, engage senior decision-makers, and build meaningful conversations that lead to high-value opportunities.

The Opportunity

You will be responsible for identifying, engaging, and qualifying opportunities with:

• Medium and large Australian businesses
• Enterprise organisations
• Fast-growing technology companies
• Healthcare groups
• Financial services organisations
• Construction, logistics, and industrial businesses
• Government and not-for-profit organisations

You will work directly with our leadership team and play a critical role in driving the next phase of Software Co's growth.

Key Responsibilities

Enterprise Prospecting

• Identify and research target accounts across Australia
• Build strategic prospect lists and account plans
• Engage decision-makers including CEOs, CIOs, CTOs, COOs, Heads of Innovation, Digital Transformation Leaders, and Product Executives

Outbound Sales Development

• Execute multi-channel outreach campaigns across phone, email, LinkedIn, and other channels
• Generate qualified meetings for senior sales and leadership teams
• Build and nurture relationships within target accounts

Pipeline Generation

• Consistently create high-quality sales opportunities
• Maintain accurate CRM records and sales activities
• Collaborate with leadership to refine targeting, messaging, and outreach strategies

Market Intelligence

• Monitor industry trends and emerging opportunities
• Identify organisations investing in digital transformation, AI adoption, automation, and custom software development
• Provide feedback to marketing and leadership teams to improve campaign effectiveness

What We're Looking For

Essential Experience

• 3+ years of SDR, BDR, or enterprise lead generation experience
• Proven experience selling into Australian businesses
• Experience generating opportunities for:
• Enterprise software
• Technology services
• Digital transformation projects
• Consulting services
• AI or automation solutions
• Strong understanding of enterprise sales processes
• Excellent written and verbal communication skills

Ideal Experience

• Experience targeting C-level executives and senior decision-makers
• Previous experience within software development, technology consulting, SaaS, cloud, AI, or digital agencies
• Familiarity with modern sales engagement platforms and CRM systems
• Strong LinkedIn prospecting and social selling capabilities

What Success Looks Like

You know how to:

• Open doors where others cannot
• Build trust with senior stakeholders
• Generate meaningful conversations
• Create opportunities from cold outreach
• Turn research into pipeline
• Consistently exceed targets

You are commercially minded, highly organised, resilient, and motivated by results.

Why Join Software Co?

Work on the Future - Help organisations adopt software, automation, and AI technologies that are reshaping entire industries.

Sell High-Value Solutions - Represent meaningful projects that can transform how businesses operate.

Direct Access to Leadership - Work alongside experienced founders, product leaders, and technology specialists.

Unlimited Growth Potential - As Software Co continues to expand, high performers will have opportunities to progress into Account Executive, Business Development Manager, Enterprise Sales, or Sales Leadership roles.

Performance Rewards - Competitive base salary plus attractive performance-based incentives designed to reward exceptional results.

If You're Ready

If you're an experienced SDR who thrives on creating opportunities, opening strategic conversations, and helping businesses embrace technology and AI, we'd love to hear from you.