Sales Development Representative

Workshop Software Pty Ltd; Sydney; On-site; AUD 60,000 - 90,000; Full time

Job summary

Workshop Software Pty Ltd in Warriewood NSW seeks a proactive Sales Development Representative to identify and generate new business opportunities, building a healthy pipeline of sales-ready appointments for the Sales Consultant through high-volume, high-energy outreach.

You will engage automotive repair shops, dealerships, and fleet managers via phone, email, SMS and LinkedIn, qualify leads, and set up product demonstrations while collaborating with marketing, product and support teams to

Qualifications

• Experience in sales preferred but not essential, preference given to someone with demonstrated SaaS or Technology sales experience.

Responsibilities

• Execute high-volume outbound and inbound prospecting (cold calls, email, LinkedIn).
• Prioritise phone outreach — make calls daily and weekly to meet activity targets
• Identify and research potential clients in the automotive industry (e.g., repair shops, dealerships, fleet management businesses).
• Engage with prospects through various channels, including cold calling, inbound lead follow up and emails to set up introduction meetings and product demonstrations.
• Attend road shows and trade shows to meet new and existing customers.
• Understand the specific needs of potential clients and demonstrate how Workshop Software can address those needs and improve their business operations.
• Track and manage leads through the sales pipeline using Hubspot software, ensuring timely follow-up and closing deals.

Skills

SaaS sales experience

High-volume outbound calls

CRM proficiency

Excellent communication

Independent time management

Team collaboration

Tools

HubSpot

RingCentral

Zoom

TeamViewer

Job description

Workshop Software Pty Ltd – Warriewood NSW

As a Sales Development Representative your role is to identify and generate new business opportunities for Workshop Software. In this role you will build and protect a healthy high quality pipeline of sales ready appointments for the Workshop Software Sales Consultant by proactively converting cold, warm and lapsed leads into booked product demonstrations through high volume, high energy phone, email and SMS outreach.

Role & Responsibilities

• Execute high-volume outbound and inbound prospecting (cold calls, email, LinkedIn).
• Prioritise phone outreach — make calls daily and weekly to meet activity targets
• Identify and research potential clients in the automotive industry (e.g., repair shops, dealerships, fleet management businesses).
• Engage with prospects through various channels, including cold calling, inbound lead follow up and emails to set up introduction meetings and product demonstrations.
• Attend road shows and trade shows to meet new and existing customers.
• Understand the specific needs of potential clients and demonstrate how Workshop Software can address those needs and improve their business operations.
• Track and manage leads through the sales pipeline using Hubspot software, ensuring timely follow-up and closing deals.

Requirements:

• Experience in sales preferred but not essential, preference given to someone with demonstrated SaaS or Technology sales experience.
• Comfortable with high-volume calling and multi-channel outreach.
• Strong verbal and written communication skills with the ability to build rapport and credibility with clients.
• Highly driven and goal-oriented with the ability to work independently and manage time effectively.
• Comfortable using CRM tools, sales software, and virtual meeting platforms (e.g., Ring Central, Hubspot, Zoom, TeamViewer).
• Organised, disciplined, coachable, and metrics-driven.
• Strong analytical and problem-solving skills, with the ability to quickly understand client issues and propose solutions.
• Understanding of the automotive industry or workshop management is a plus but not required.
• A customer-first mindset, with a focus on providing exceptional service and creating long-term relationships.
• Ability to listen to customer challenges and provide tailored solutions that meet their needs.
• Willingness to collaborate with marketing, product, and customer support teams to improve the overall customer experience.
• Comfortable working in a fast-paced, evolving environment and capable of adapting to changing client needs and software updates